{ "media_type": "text", "post_content": "How did a subway map win gold at Cannes?", "post_id": "60d502c115591900223096ad", "reply_count": 7, "vote_count": 1, "bowl_id": "5aa09fa1df00640013ea6edc", "bowl_name": "NYC Advertising" }

How did a subway map win gold at Cannes?

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To answer your question, no idea


It’s a live map so it won for digital craft. Maybe it works like an infographic train timetable. “Riders can check the map for real-time update on train arrivals. Those who zoom into the map can see trains traveling in real time down their lines along a geographically-correct street map showing subway entrances, station names and more.”

Now they just need to show the trains going backwards, around in circles and disappearing, just like Uber. Then let us rate the drivers for being late and ban passengers for being abusive and not wearing masks.

You gotta read up on in. What Work&Co did is a design and engineering marvel when you consider how dated the MTA is. Put simply, they’re live subway maps. If it was easy to build, don’t you think it it would have been built by now?

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