Q&A with Jessika Lora - March 27

How did you break free from the “safety” (perceived and real) of the traditional work world to pursue entrepreneurship. Did you take tangible steps like saving, networking, building client list?

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I think the higher your current salary the higher the barrier to leave. And going from a high salary to ZERO salary is scary. At some point you just have to weigh the opportunity cost of not breaking free at a particular point in time. For me, I knew that if I didn’t start a company in the next 18-24 months that the inertia of leaving would only become higher and the window of time on the personal side to take crazy risks was decreasing. So I jumped! It’s a very fine line between insanity and courage. ;) In terms of tactical steps: create a financial cushion. I enjoy being highly compensated but I spend minimally. This combination provided me with a big savings account and a frugal lifestyle that made surviving the first 2 years of running CarForce.io possible. Client list wise: do it carefully because employment and consulting contracts often have non-compete and client non-circumvent clauses. ;)

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