How do I bring Alteryx offering to my boutique firm? These guys live in the past and love excel.

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Unless you need geospatial I would use KNIME as it is free. Them you don't need to convince them to set aside a budget.

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Genuine question - what does Alteryx offer that Power Query doesn’t?

Plus you can write R or Python in Alteryx and do geospatial. Powerquery is nowhere near Alteryx in real analytics utility.

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