How do I convince the bosses I’m ready to be an ACD?

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Actively seek to mentor others. Take responsibility/bullets for the team. Be the person that cares the most about the work and the people. Be interested in what others are going through on your team (account, pm etc) and set them up for success. Make the work of the creatives better. Make your boss’s life easy.

Your managers aren’t blind. They probably think you’re not ready yet.

(I say this respectfully without context, but I often see young people obsessed about getting promoted without actually doing the work...not saying that’s you but here are tips to get there)

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Find ways to be an ACD. Start doing the job you want. Influencing others without authority is an excellent skill to develop.

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But getting an ACD job at another agency

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Promotions are also competitive and budget dependent. Dont get discouraged. Document your efforts, client impact and give it to your supervisor so that they have the ammo to fight for you. Good luck!

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☝️It’s true, although you need to bring this up with your line manager to make your intentions clear. Make it known this is your goal. Because you also don’t want to end up in a situation where you are going above and beyond ad finitum and no one knows why, that’ll burn you out.

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Promotions are earned, not owed. Make sure management knows that you want it then listen to everything CD1 said.

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Or just win some awards, some shitty shops are willing to sell their mothers into slavery to get an award-winner. Almost-not-kidding. The downside is, you’ll be at a shitty shop. But maybe you can take that offer and ask for a promotion from your current place? Depends on how bad you want that title I guess 🤷🏻‍♂️

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