How do I get my AD to try harder? Their moodboards & visual directions are bare minimum & I know they can do better. I’m copy so they blow off my critiques but it’s not just me. Account says so, too.

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Do you concept together from the start? I mean really come up with the ideas together, not you come up with something and they just add a tweak.

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There’s your solution. Always concept together. With this partner, and any other partner. Not only will it solve your current problem, the ideas usually turn out better, too.

smart

If it isn’t already there, and doesn’t come from within, it never will. You can have a chat to tell your partner you want to as a team work to the absolute best of your abilities to be known and respected as the best team in the agency who set the bar, and if you don’t get the behavior change you’re looking for, cut the rope joining your rafts.

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Following.

Is there anything you can do to incentivize this person and if not then is there a specific way this person needs to feel motivated/appreciated?

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Great question. This person is tough to get to know and I feel like I’m still trying to figure out what they want. They’re used to working in a very Draconian work environment so they’re not open about what they like and dislike. Everything is “great!” with them but I know that it’s not great. I want them to feel like they can trust me enough to push back without facing dire consequences but at the same time really trust my judgment when push comes to shove and something needs to get done. 

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I’m looking for a partner.

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How long have you been working together?

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