How do medical writers and copywriters work together in your agency? Do you have a set process?

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Medical writer is usually a med Ed only title for peer-to-peer work. Even in HCP pharma advertising the primary writer is a copywriter if it's something that will be distributed through a commercial channel.

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Copywriters ARE medical writers. Are you talking about the difference between HCP and DTC?

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IMHO, medical writers and media copywriters have complementary but different remits. One has to be faithful to messages based on core claims, whether DTC or HCP. The other understands how that can be transformed into engagement.

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I think it depends if you are doing med Ed/comms, hcp advertising or DTC advertising. I do HCP advertising and don’t really rely on a medical director. I expect my juniors to be able to write without being spoon fed the data. AND be able to concept. Consumer needs a lesser level of understanding. For a medical writer in the US, I would expect they’re writing peer to peer presentations etc.. but in other countries a medical writer just means someone who doesn’t get invited to concept briefings, because they’re limited to detail aids etc..

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This has been my experience. They help with brand developing, onboarding new creatives, new business pitches but actual creative they don’t get involved unless we have a question about a mechanism of action or something like that.

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I am the medical writer copywriter in my agency

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SC1, I come from 6 pharma shops career and it absolutely is a thing. Not all shops have it because not all shops do medical writing per se. Look it up but copywriters are far more promotional writing focused. Medical medical writing is a scientific type of writing and a lot of folks have such backgrounds. In one if my former shops the director of medical writing had a PhD in genetics.

We have the copywriters write what they want and then it’s checked by the medical copywriter. The medical copywriter also annotates for us

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