How do non-generalists roles at MBB compare with generalist/BA roles? Roles like digital/implementation/data /research analysts.

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Edit: obviously this is for Mck only no clue about elsewhere).

Those roles are not in the same grouping. Most digital & implementation are both CST (client facing) roles and having worked with both multiple times, they generally play the same role as a generalist BA/associate, with some spike on content knowledge or client hands, etc. They are pretty much “staffable” on anything. Similar to practice aligned folks like M&S, ops etc.

There are some roles like data science, product managers, designers, agile coaches etc that are more specialized and slightly different - hopefully another 🐠 can elaborate since I don’t know.

Research is rarely client facing unless a super specific research heavy project.

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