How do referrals at BCG work? Does it need to come from a principal or partner or will a consultant suffice? Do people just enter into a system or do they need to actively reach out to recruiters?

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The strength and personal nature of a referral matter far more than the level of the person giving it.

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I recently got a referral from a partner. Hope i did well enough to get a strong endorsement. Although I have been wondering if he didn't actually refer me and just wanted to not be confrontational

Consulting referrals can come from any level- including from BCGers in business services. There’s an internal referral portal where you enter the candidate’s information, resume and a detailed description as to why they’d be a good fit for the role. The candidate will then receive an application email from HR. Not necessary for the BCGer to contact a recruiter.

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Referral candidates receive an automated invitation email to apply within hours

By people I mean referrers that work at BCG

Afaik, referrals can come from any level. Not 100% sure what the second part of your question is referring to.

How important is the cover letter? Submitting my resume based on a referral and the cover letter requirement stumped me. TIA!

There's a cover letter requirement? The partner who said he referred me didn't ask for a cover letter... Was he bsing me about referring me?

There is definitely a mandatory cover letter field - not sure if it’s actually mandatory

How long does it take to receive the application email or recruiter to reach out after one has been referred?

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