How do u guys handle all of ur client's data? Outsource to a DMP? Now there's this thing called "customer data platform" 🙄

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Sorry thought you were my husband

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@strategy director under no circumstances should you be calling anyone in the professional world “babe” unless they’re your spouse.

@senior manager some of our offices partner with research agencies and data scientists to maintain the excess of data. Most of the time it ends up falling on the juniors though to keep track of it and be able to pull from it. Since it’s of use to your client and you, there’s a good chance that having a third party handle it or hiring on a data scientist to handle it could be beneficial for both of you and worth any incurred costs

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Not new babe

@bbdo 1 - great answer, appreciate it!

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