Advertising

How do we feel about Bob Hoffman (aka the Ad Contrarian)? Seems like he makes good points but not one for solutions.

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He's a good read. Clever articles and opinions

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Classic person who points out problem after problem but doesn't propose any solutions (other than going back in time to the world pre internet)

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He's like the advertising George Carlin ... except he comes off stage and picks up a consulting gig here and there.

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I think he just saves his solutions for the clients he serves. He's the only one talking about how much a lot of digital work just doesn't drive results ( and the fraud behind it) so I think he is doing a service to the industry over the long term.

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Worked directly with him years ago. Smart guy who does have solutions in real life

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At which Maldives resort would you burn points?

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