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I like to take a day or two to myself and do as much research and reading as I can before brainstorming with a partner. Also like to bring some rough ideas to the table before we meet. But that’s if timing allows of course!
same. always hated when partners wanted to go find a room and brainstorm right away with no prior thinking or research. always felt like the ideas were super hack and surface level that way. but it can be a good way to get some of the lame ideas out of the way quickly. or immediately hear your partners perspective on the brief and expand your mind. if that happens then i would still go concept on my own after and then bring them to the next concepting meeting
I take a piece of paper off the interviewer's desk and light it on fire.
"You see how you're kinda pissed and freaking out right now? That's my process."
They just want know that you take initiative, value briefs and play nice with strategy and accounts.