How do you avoid being pigeonholed at work? I am art discipline but often do creative strategy and good at it through out my career. Recently started at a new shop and feel like only cws & strategists get to strategize. I’m also used to overseeing ad, ca and strategists all at once. I get that every agency has their own process but I hate being just one to oversee look and feel, dress up decks and make it look pretty. I’m often being pulled in last minute and it Any advice on how to navigate?

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Do you have a CW partner who could advocate with you? I am a CW and my partner runs into this issue. I always ask to add her to meetings about this stuff because she contributes as much as I do. Agencies have stopped differentiating between studio and art directors and designers. And if it makes you feel any better, my partner often has to ask to include me on production meetings because some people assume CWs aren’t involved past the script / headline. 🤦🏼‍♀️

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Same here! Not gonna be able to take this for long. I came too far on my career to just simply make things look pretty... Anyway will try and find ally so they can bring me in

Same issue with copy, but different, when we are referred to as Copy while our art partners are Creative. My art partner frequently corrects others when he hears them say "creative and copy", and I frequently ask or defer to my art partner when I get asked a strategic question. We invite each other to the meetings we are missing from (even if we divide/conquer) to at least ensure we are seen to have a seat at the same table. If you don't have a partner, I'd just start asking project management and account to invite you to all so you can determine if you need or want to be there.

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