How do you convince a client who doesn’t want to put money and time on research to do an in-depth research and consumer study? Ive explained the importance in order to have a strategy that actually works, but still no, I am stuck here.

Posting as :
works at
You are currently posting as works at

^ agree with that person, alternative data sources can also lead to compelling insights.

I’d also work to understand where the hesitancy is coming from on the client side. Possible they’ve been burned in the past on research projects whose outcomes weren’t useful.

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Good luck 👍

You have to do other things, like social listening and search patterns.

Hit post too fast…if you have access to Google Analytics you call pull all kinds of things.

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