How do you deal with your ideas never being chosen on multi-team briefs? Our ideas make it to the client, but they always go with another teams idea. Feeling defeated and like I don’t deserve my job.

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We’ve all been there. Sucks, but you’ll be better off if you can learn to put it aside and move on. The fact that your work is getting to the client is a good sign. Just keep taking swings.

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For sure. You’ll break through one of these times.

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Instead of just starting with a cool idea, try starting with what the client wants to say and/or show. Then think of a creative way to do exactly what they want. For example, you know the client wants to see their car or shoes or whatever for the main visual big and in your face for all 30 seconds. So start there, then think ok, what can we do to make this creatively interesting (while on brief of course.) Maybe the car is driving in a unique location like Mars because the car has great traction and can drive anywhere. Or maybe the shoes are worn by dogs because the strategy is that all feet love these shoes.

So start with what the client wants, then add the creativity. It won’t always work, but might improve your chances.

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Just got to keep building that thick skin!

Clients like to go with the safer option. That doesn’t mean your idea wasn’t as good. Yours might have even been more creative. The right client will choose your work.

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An idea can absolutely be more creative than another. That’s why there’s good ideas and bad ideas.

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Larry David worked as a writer on SNL for 2 years and only had ONE sketch run during that entire time. But look at him now; a comedy god.... Hang in there OP. The fact that your work is making it to the meetings is a good sign. Your time will come... and much sooner than Larry’s did 👍

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Thank you! Appreciate the encouraging words 😌

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I agree, the fact that stuff is being presented to the client is a great sign—because it means the CDs like it.

Are you able to see the whole deck that goes over there? Because you certainly could study what gets picked, and ask the CDs why, and try to change your future stuff just to get picked. Because sure its frustrating to go that far and no further. BUT I agree, its probably because the client went with something safer, and at this point (it says youre only a junior after all), its kind of a badge of honor to have the stuff the CDs liked but its too cool for the client.

Anyway those two things would be my advice to feel better. Ask to see the whole presentation—when you see what sold, you might say “oh...well that’s just obvious and no fun. Im glad I didnt write that.” And the other thing would be to ask the CDs if theres anything theyd suggest in general to change.

But honestly, it sounds like youre doing pretty well for a Junior, so for what its worth, congrats on that. 😃

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In the most recent instances, probably because our ideas were less safe than the options that were chosen.

Are you attending the client presentation? A lot is how the ideas are presented to them.

Usually I have to present my own work.

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