How do you establish brand loyalty to your agency when the talent churns on both the agency and client side every 2 years? It's like shuffling chairs. Each side takes their contacts with them...

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Brand, as in advertiser loyalty to agencies? There is no such thing anymore especially with procurement involved. It's all transactional... and when any brand said "we respect our agency partnership" they are not being 💯 truthful. They underpay, we underpay and therefore can't keep good people... it's a vicious cycle.

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and the new biz/partnerships along with them.

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Ahhhhh, you're a wise one, AD1. Yeah. Money. Money solves this problem.

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Brand loyalty to the agency????? Dude, the look aid was for the rank and file, not you

*kool

I understood OP as asking how to sell brand loyalty to his/her staff as they're leaving left and right - so basically, OP is asking for the cool aid recipe. For which I have no answer... Unless you treat people and pay them fairly and promote them fairly...then they'd stay.. so, nope, no answer

Ahhh, it's what svp said!!

Svp Op, next time, just replace "brand" with "client" loyalty to your agency... Lol

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