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I think it's extremely limiting to think only certain people or departments can contribute to initiatives. Yea, we are all hired to do a job and we're given roles and responsibilities that we need to master. But as long as it's handled in a professional and collaborative spirit, why wouldnt you want a colleague to share their POV? I am sure we've all told the account person how they should manage a client...
I think everyone should have a voice but the CD/ECD makes the final call. But when we go in front of the client everyone needs to be onboard. I love my account people at my agency (haven't at other places). Account people have saved my ass so many times by seeing crap I was too in the trench to see.
Depends on the circumstances, the account person and the type of project. Account peeps can be really very creative and give valuable feedback. It is a team work @ the end.
I can't wait to hear where this is going 😂
You guys! This is so heartwarming. It seems we have finally moved beyond creative v. account wars. Look at us go. #progress
I think account folks can be very creative. After all, they invented this position that causes way more tension and problems than it does anyone any good, and then they sold the idea of that position to advertising agencies all around the world. And despite numerous complaints and millions upon millions of dollars wasted, the position still hasn't been pulled! Pretty amazing.
I think everyone on the team should have a voice, but ultimately I am the expert on UX so trying to tell me I have to change my team's work is unacceptable because account people have a "feeling."
LOL @CW i would LOVE to watch you drown in the client crap that account people deal with on a daily basis while also trying to come up with your genius tweets. It's obnoxious clueless commentary like that that makes advertising such a clusterfuck. Let's see how you handle bad margins, contract negotiations, unfiltered creative feedback. You don't know a fraction of the shit account people deal with because their job is to protect your fragile ego so you don't throw a tantrum in the middle of a meeting because the client hated your headline. I wish you could experience being on the front lines of client management for a DAY. i promise you'd eat your words real quick.
Yeah, I think limiting people to their role is a huge fault of the industry. Same goals, same meetings, same weird life. We all cool 🕺🏻
#wasatworkuntil1100tonightbecausemyaccountteamagreedtoanotherridiculoustimeline
Bridge closed until further notice.
I'm an "account person" yet in my spare time, I design home interiors for friends, draw (well), write for online publications and sing (semi professionally). I don't mean that as a humblebrag, I mean it to demonstrate that everyone can be good at creative pursuits even if they don't do it for a career. I consider myself a highly creative person but preferred to keep it as a hobby (until someone was willing to pay me to sing obv). Also, we're all consumers. We all have interesting viewpoints. You don't have to listen to us (though sometimes you should if it's reflecting what the client will likely say in the presentation). I've had great CDs with whom I've brainstormed and they wound up using one of my ideas. I don't take credit for it within the agency of course but everything in this biz is 100% a collaborative effort.
They should stop telling account people they'll get the chance to creatively influence campaigns during interviews then. 🙌🏼
Fishbowl = bridge 🐟 🌈 ☀️ ❤️
^ Take a step back. Take a deep breath. And realize that you are the one who just exploded because of a lighthearted post in an anonymous forum. And then tell me more about how fragile MY ego is. 🙄
Every time I read this I think First Aid 🆘
Lol st the attitude from some people here, "Everybody can be creative and it's just brainstorming anyway, individual education and experience is irrelevant, coming up with ideas is something anybody can do!" 😒
Omg. Stop.
Yeah, I ignored that ignorant comment, usually by younger/early in their career creatives, who haven't experienced real and varied clients and skilled account people. The.number of times my team has been like "OMG, I don't know how you do that, I would never be able to do what you do" when they are on client calls with me. We're a team.
@Huge 1 - overall, insulting a large percentage of any group is the main course for comedians. Forever. Always. I'm not sure how else comedy works because.. that is.. what happens. I appreciate the client management comment but holy shit fuck. We're all just in advertising. Shit doesn't matter that much. Maybe check that "Huge" ego?
I think the best account people are very creative as well.