How do you feel about digital strategists in pharma given how complacent pharma is about advanced digital? Should this be creatives job?

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Creatives should do everything; Art, Copy, Strategy, Digital... plus, they OBVIOUSLY understand the clients better than Account and can produce things better than PMs... yeah. I think Creatives should handle this

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If you’re asking this question, you don’t know Pharma nor digital

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I would hope that the great digital strategist can support the use of digital in new ways that actually work with regulatory. I’m thinking about gameification and innovative use at conventions.

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They usually know nothing about pharma and have limited utility as a result

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