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Creatives should do everything; Art, Copy, Strategy, Digital... plus, they OBVIOUSLY understand the clients better than Account and can produce things better than PMs... yeah. I think Creatives should handle this
If you’re asking this question, you don’t know Pharma nor digital
I would hope that the great digital strategist can support the use of digital in new ways that actually work with regulatory. I’m thinking about gameification and innovative use at conventions.
They usually know nothing about pharma and have limited utility as a result
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