How do you find award winning ideas without brief?

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First I name the project. If it's a catchy name, it's bound to be a good idea once I think of it.


I just think of cool shit I'd like to see in the real world that solves a business problem.


If it's a current client, ask your account people, strategists, creative directors, or the clients themselves.

If it's not a current client, you have to guess. But you're usually pretty safe with making the problem: how do we get people to use or buy our brand more?

Or read about the problem in the news.

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