🐠Copywriters🐠

How do you find award winning ideas without brief?

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works at

First I name the project. If it's a catchy name, it's bound to be a good idea once I think of it.

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likefunny
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I just think of cool shit I'd like to see in the real world that solves a business problem.

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If it's a current client, ask your account people, strategists, creative directors, or the clients themselves. If it's not a current client, you have to guess. But you're usually pretty safe with making the problem: how do we get people to use or buy our brand more? Or read about the problem in the news.

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