Copywriters

How do you find award winning ideas without brief?

Reaction Icon Like
Arrow Icon
Posting as :
works at

First I name the project. If it's a catchy name, it's bound to be a good idea once I think of it.

Reaction Icon Like
likefunny
Arrow Icon

I just think of cool shit I'd like to see in the real world that solves a business problem.

Reaction Icon Like
like
Arrow Icon

If it's a current client, ask your account people, strategists, creative directors, or the clients themselves. If it's not a current client, you have to guess. But you're usually pretty safe with making the problem: how do we get people to use or buy our brand more? Or read about the problem in the news.

Reaction Icon Like
Arrow Icon

Additional Posts

Which consulting firms have allowed travel again? Does anyone feel compelled to start traveling again? I’ll start: Deloitte is continuing the WFH policy for some time more. No need / compulsion to travel

like
Reaction Icon Like
Arrow Icon

Is MBA a must to get promoted from associate to consultant (analyst to associate in most firms)? It is at Parthenon MX, but its not for other cities. Is this something usual at other firms in different cities?

like
Reaction Icon Like
Arrow Icon

Anyone here from Mercer ... Company hierarchy and culture ...getting interviewed for engagement manager role

Reaction Icon Like
Arrow Icon

Are there any study groups for the CPA exam? I'm not taking live classes.

like
Reaction Icon Like
Arrow Icon

Does anyone know what the salary bands are for Capital One Strategy Group across their respective positions?

like
Reaction Icon Like
Arrow Icon

Just spoke to a Bain recruiter who encouraged me to apply. I know a referral can guarantee me the interview spot, anyone willing to maybe help? Strategy Consultant with strong casing skills!

like
Reaction Icon Like
Arrow Icon

What's the point of an elite MBA if Imma have to come back to Accenture anyway b/c everyone needs tech and ACN is the leader in tech? SN: McKinsey is hiring Accenturites these days

like
Reaction Icon Like
Arrow Icon

Looking for a more strategy based role (particularly in the non-profit space or something not related to finance). Currently a S1 in the FSO advisory practice - any suggestions?

like
Reaction Icon Like
Arrow Icon

Dear BDOers, what is the process of transferring between different office in BDO. If I don’t know anyone from the office I want to transfer. Should I just applied the job position on the regular website ?

like
Reaction Icon Like
Arrow Icon

Alright yall, we are out of the July slow down. Time to kick it up and finish this year off. Tell Rona to pound sand and get it done.

like
Reaction Icon Like
Arrow Icon

Characteristics of a small bank? Worked with larger banks but this is my first small, community bank. Want to understand the culture on next project

like
Reaction Icon Like
Arrow Icon

I'm 40 with a top 30 MBA on the lower end of the salary spectrum (low 100s). Looking for ideas to get ahead. Would picking up certs in IT help? Should I apply for commercial practice at Big4?

like
Reaction Icon Like
Arrow Icon

I’m surprised so many of you want to “exit to FAANG” - I find Facebook/Amazon/Google to be pretty despicable companies - Apple has questionable moral standards when it comes to making their products, Netflix seems like the best of the bunch.

like
Reaction Icon Like
Arrow Icon

What are typical severance packages for manager and below? Director and above?

like
Reaction Icon Like
Arrow Icon

Learned there’s an “excise tax” for over contributing to 401k. I was within the limit before my raise, but now I’m over. Also over the limit for a Roth IRA. Should I reduce contribution?....

like
Reaction Icon Like
Arrow Icon

How much of management consulting in other firms is just project management?

like
Reaction Icon Like
Arrow Icon

Any recommendations for SPG Hotels in Singapore? Going on vacation and planning to use points.

like
Reaction Icon Like
Arrow Icon

What’s a good book to read when starting a new job/after a promotion?

like
Reaction Icon Like
Arrow Icon

Best hotel rates / codes in Toronto & Montreal please

Reaction Icon Like
Arrow Icon
That was just a preview…
Sign Up to see all discussions
  • Discover what’s it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

OR

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Get realtime notifications and see
what's happening in your industry
from the palm of your hand.

Please enter a valid number