{ "media_type": "text", "post_content": "How do you get a cross agency team to stop fighting amongst themselves and work together on the client assignments? Seems like everyone is just trying to steal each other's business instead", "post_id": "597ffa7cb03b5b001117075d", "reply_count": 13, "vote_count": 8, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

How do you get a cross agency team to stop fighting amongst themselves and work together on the client assignments? Seems like everyone is just trying to steal each other's business instead

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Witnessed our partner agency forget to put the phone on mute while openly plotting how to make us look bad and take over the business. It was a client call. The client still kept them. 💁🏻🔫

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Let me know when you figure it out!! #TheWorst 😖🔫

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I was going to say "good luck" but really the only solution is a client that understands that this behavior happens and discourages people from straying from their own lanes. Obviously in their mind cross agency teams work together like the X-Men when in truth it's more like Game of Thrones.

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The key is to see each other as people. I try to go there and meet with people at other agencies IRL and in small groups of 2-3. When it's only conference calls and groups of 5+ people it's easy to think us v them. When you get along with the other agencies it's night and day better.

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Power of 1 fail! However, I saw a few agencies under Publicis Health master a cross agency assignment without the drama. They eliminated the individual agency egos and presented themselves as one entity (Publicis Health).

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Media people need to stop positioning themselves as content people too. They aren't up to it for the most part.

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Nature of the beast.

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I hope you arent talking about the relationship on the account I work on with you @digitaslbi 👹

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Yeah. I'd like to know too.

I just don't understand why holding companies think this ever would work.

CD1 I am totally stealing that 😂. Agree you need clients willing to referee. Otherwise the best you can do is set a good example and try to encourage others to follow your lead.

Haha @OP DigitasLbi is the whipping boy of Publicis. Never gonna happen.

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