How do you invest in a new brief after a absolutely crushing loss on a project?

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Remember that your job is not brilliance. Your job is stamina. With moments of brilliance.

likeupliftingsmarthelpful

You just have to immerse yourself in the new work.

It is hard to let go of your affection for your ideas, but it’s mandatory. It’s a business transaction — the more personal you make it, the worse off you will be.

Here’s the thing. Even when you lose, you’re still getting something out of it. Not just money. But the ability to think better and better, to improve your craft, to be great. Your ideas are YOURS and even if they aren’t bought, you created them. Once you realize that, no negative feedback can touch you.

likeupliftinghelpful

Easy, that’s what we’re paid to do.

"A good idea can come from anywhere” is absolutely true, but what makes you a /creative/ is being able to deliver great ideas every time, on every brief, on command.

likehelpful

Dust yourself off and try again
You can dust it off and try again, try again

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CD2 just screenshotted that reply so I can put up in my cube haha

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Try even harder. Remember when you were a kid and fell off your bike? Your dad taught you to get up, dust yourself off and get back on and ride, right? The wins are worth going through a few losses first.

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The secret of this industry is recovering fast and no self pity.

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This is all solid.

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likeuplifting

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