How do you make your tradeshow booths inviting and interesting on a shoestring budget? We have a nice, nothing out of the norm, backdrop, our set up is properly branded.

Swag is hard to justify budget for, so we have pens and cool telescopic flashlights we give to people who fit our ideal customer profile or at least have a meaningful interaction with us.

Lastly, I bring Moonpies ... they seem to be different enough from what everyone else offers.

How are you handling this?

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This might be a little gimmicky, but I've seen drawings do well in the past. Not sure what you sell, but a free product giveaway could work if it's an attractive enough offer, or maybe something simple like a free dinner. Hype it up beforehand on social/email to try to generate some pre-show buzz.

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I second the giveaway idea! If you’re going for tech, make sure it’s the latest & greatest (newest airpod pros) or somethin someone wouldn’t necessarily buy for themselves but love to have. I’ve done YETI coolers, ice nugget machines etc. also everyone loves a good canvas tote bag

My last company invited a local group that trained service dogs for veterans to a trade show for a military market. Puppies got EVERYONE to the booth.

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That is genius!

Hmm perhaps you could share a bit more about your product/service? Then I could maybe come up with something more specific to you

Tradeshow girlie here!

Best bang for your buck to set apart a simple display:
1) If it’s a fabric graphic, bring a steamer and make sure it’s pulled taut
2) Floral - a couple of tall palms framing your display, and a small arrangement on your reception counter
3) Use a pre-existing interactive piece (if you have one) on an iPad/stand

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