How do you manage a client who doesn't understand anything, especially productions? She discuss everything and doesn't bring any vague solution ("it's not my job"). And she's also a pain in the ass.

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Only way she'll understand production is if she actually have gone through the entire process. My former clients didn't know shit about production whether it was for tv or for a photo shoot. Only 1 out of 9 maybe knew the process. She doesn't understand because she probably doesn't have experience and has no humility to admit to it which is why she's probably acting like an ass 🤷🏻‍♀️

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Why are you dealing with her? Where is your account director? Client management is the job of the account team.

It was just curiosity. It's a big account and obviously I'm not dealing directly with her. Sometimes I participate during calls and I listen to all her bullshit (together with my CD, my account team and so on)

Clients need to attend productions at least once or twice to understand the entire production process. Knowledge is everything and also including them makes the client feel useful. Funniest line from a client on their first big TVC shoot: Q: "Why is EVERYONE just standing around?" A: "Because we're shooting!"

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Part of MC team.

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