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How do you manage when your copy team, in particular, is not getting there But your are against the wall with time?

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You write the copy for them, then watch them turn their annoyance and anger into good work.

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You take responsibility that their output may reflect the input. Ask them what they need (that isn’t more time). Approach it all from another angle. To kick them out of inertia, reset and don’t wait for them to tell you.

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Agree w senior manager 1. In the past, I’d write copy directly and tell them subtly or suggest ‘something to the effect of...’ and they’d get the message to just copy edit what I suggested

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First, talk with them about how you can help. If that doesn’t work, talk with their manager about your concern and then ask them how you can help. It’s ultimately your responsibility that you give good input and their manager’s responsibility that either they deliver or they have a back-up plan for how it’s delivered prior to sharing with clients. I’d also make your boss aware of trouble you’re having, so you have the red flag raised in case they can help.

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Agree - sometimes sharing some “bad ads” and some reference spots helps. I think it’s also helpful to pinpoint the nature of what’s not working (check out Julien Cole’s deck on creative feedback for a good reference) - is it the brief? The tone? Specifics in the script? Then craft a solution once the problem has been isolated

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