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Oxford comma, yay(,) or nay?
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A really great presenter CD once told me "present it like you saw it on TV last night."
This is actually really good advice!
“And then a hairy-chested guy with face paint, covered in stupid tattoos, wearing a raccoon hat stormed into the capital and said...”
Now imagine if you didn’t already know what I was talking about lol
Half reading the script, half telling it like it’s a story / joke.
“And then she looks at him and goes...that’s not my hat.”
Before you get into the script, it’s helpful to give some broad strokes of the spot just so the people in the room have a lay of the land. “In this spot, we’re going to cut through scenes as a guru-like guy points out how not to be like your parents.” You’ve probably already pointed this out somewhere in your deck, but helps set the stage as you walk through your script.
How did I just know you were talking about the Progressive spots. Is it concerning that I do? Idk...
But thanks for the advice. I think when I write the synopsis or tl;dr. I always write it as if I was writing the script which makes it sound really robotic and cold. This is great advice as it reminds me to write these things the way I would speak about them.
From my side the only useful advice could be 'if you read, don't show on screen what you read' otherwise they'd read past and discover the rest in advance. If you read, have the script only for yourself and put it on screen later for review.
I always set up it with the premise and what it’s about.
I read or paraphrase the scene/action/description.
I read the payoff line twice, especially if it’s a new line.
And then I go over the dialogue or the voice over again after in isolation.
More like, “And with pay it off/close the loop with, ‘you’re not you when you’re hungry.’ That line once again, ‘you’re not you when you’re hungry.”
I usually read through it with everything, give them the full picture. Then I go through it again more free form; just reading the VO and touching on any narration it might need.
If there's dialogue, I totally agree with CD1. Thinking of it like that can help you say it more naturally. If it's a narrated spot or more manifesto-y, I usually read the VO first, so the emotion can build without getting interrupted.
The HomePod script just started as the concept of a small room expanding that sold.
Spike was very involved in the script, and if anyone can sell one it’s him.
I normally read the full script out, then go back and just read the VO through. That way they picture it first then get a feel for how if sounds second.
Sometimes if you're presenting heaps of scripts and creative, you don't have the luxury of time on your side but the TVC should be where you take a little longer.
All good advice here. I’d also recommend you take your time when you present. As a junior my instinct was to rush through the script because I was usually nervous and just wanted to get it over with. But that approach doesn’t set yourself or your script up for success. Try it have fun as you present. And remember everyone in the room is (usually) on your side.