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Just recieved a offer from Western Alliance Bank for a Senior Business Analyst role. Comp 100k but the role would be in office. I currently work remote,have unlimited PTO,and a really healthy work life balance but am being underpaid tremendously. The new role seems like it does not have healthy work life balance and many red flags have already come up. I want to grow my skills and wouldn't mind being in office as I do miss being around people. How do I vet the role before accepting?
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Floodlights...MMM..Case by case
If you don’t have an mmm or an mta solution, using ads data hub (if you have it) to do some path to conversion analysis or incrementality analysis will definitely help. If all else fails, doing some correlations accounting for lags in time between your levels of display spend and whatever their conversion metric are.