How do you probe display media’s value (in a last click world) using media analytics?

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Floodlights...MMM..Case by case

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If you don’t have an mmm or an mta solution, using ads data hub (if you have it) to do some path to conversion analysis or incrementality analysis will definitely help. If all else fails, doing some correlations accounting for lags in time between your levels of display spend and whatever their conversion metric are.

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