How do you product marketers create a portfolio to share and showcase work given the work is mostly internal strategy, go to market plans, positioning, sales enablement tools, input for marketing campaigns/collateral?

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Would love to know as well! Has anyone worked on freelance product marketing work to build a portfolio?

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If your products hit the market and there are deliverables and assets produced, I would build my portfolio around that.

Highlight your contributions and your input. Then showcase how that manifested itself in the GTM process.

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I had to just build mock-ups and templates to bring into any new company I moved to. You can find a lot of stuff online and adapt it to the way you work and out your own spin on it, no need to start from scratch.
I suppose you could build a personal website with a portfolio section.

I built a yearly marking plan template at one company. It worked so well for me and the team that I decided to take it with me wherever I went. This would be a template example. For a mock-up, I would say to create a product marketing annual strategy presentation, or something smaller like a go to market plan, highlighting the type of information you would put in these.

No one has ever asked for these in an interview. But it wouldn’t hurt to offer them. I was asked for writing examples once, so I put together a set of webpages and other marketing communications I had created or helped to create.

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