{ "media_type": "text", "post_content": "How do you represent pure strategy asks in your book? I’ve only ever shown the creative and write ups for the strategy that informed it. Approaches?", "post_id": "60f739f5d9b50800211c4243", "reply_count": 4, "vote_count": 1, "bowl_id": "58eed54c016cce0010bbe9fa", "bowl_name": "Strategy & Planning" }

How do you represent pure strategy asks in your book? I’ve only ever shown the creative and write ups for the strategy that informed it. Approaches?

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Look at how agencies write Effies case studies. The structure is great for covering Strats role and also shows off the work.

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One pager plus idea. And sometimes link to the deck.

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Brand playbooks, brand house recommendations, comms frameworks, social strategies, measurement frameworks. There are plenty of purely strategic deliverables.

Thank you, Yes, but showcasing in a portfolio is another matter ...

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