How do you stay motivated when your client is constantly cutting budgets but not their expectations? Feeling like everything is a scrap for cost and the partnership is very one way.

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It’s an epidemic right now, unfortunately. Be smart with what you present, stay on or ahead of schedule & try not to take it personally

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Do you know why they’re cutting budgets? Having radically candid conversations with your client about what they’re dealing with on their side can help provide some context and maybe (hopefully) expose some light on how you can circumvent the reality.

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Unfortunately it's the parent company slashing budgets across all their brands, consistently for the past 2 years. Clients have the same ambitions and stick to their budgets but the reaction to conversations around doing fewer, higher impact activities is seen as pushback rather than stewardship. Tried investment but it's more like subsidizing to ensure the work is passable. Has anyone found a constructive way through a situation like this? The partnership aspect to the reality of budget cuts is what I feel is missing

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