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Please help!! Having an offer from Cts for 12 lpa(11.5 F) in Kolkata. Another offer from Credit Suisse Pune 13.6 Lpa F. I want to understand whether I will get a project as per my tech stack in CTS. I am in favour of CTS as it's in Kolkata. My YOE - 3.6, Tech -Qlik, Sql. My main concern is proper technical exposure, I am slightly afraid that Credit Suisse might not put me into a technically challenging project Credit Suisse Cognizant
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Respectfully, yes I understand how it can be set and is set up at my current agency but I do believe there are multiple ways to facilitate it and I always appreciate an outside perspective. Appreciate the input. As for the judgement, unsubscribe.
Following. Lol I don’t think there’s any easy answer for this
the agency I’m at is one of the better integrated ones I’ve been at. we have an SVP of analytics - he has technology, a PM, and 4 smaller analytics teams reporting in. [I lead one of the 4]. the smaller teams are grouped by client - there is some crossover as needed if we have particular skill sets, but largely it’s client driven. technology supports the 4.
selling of analytics - that’s tough. it comes from our new business team and the account leads being able to sell incremental scopes. also pricing work relative to value, not hours.
My organization has a structure I find to be confusing and I personally think it could use restructuring.
We divide Reporting analytics, advanced analytics, product support and development, and research in to different groups . We also have another group, which I am in, that focuses on measurement, attribution, and client leadership. It can be quite confusing who reports to who.
My group would sell in products or things like MTA models if it was a good solution to a business problem, however our tech teams are under a different umbrella entirely which can be difficult because we need to work so closely together. Project management also falls to us unless it’s something really really big, in which case we will dedicate someone to it.
My question to you as a VP is, how do you sell in scopes to the client? I feel like analytics often gets the shaft.
AD 1, We generally sell our analytics offering on an analytics maturity model for new business. (Reporting, Correlation, Causation, Prediction)
As for scoping work, we bill hours against core deliverables and then use that number against a value for an FTE to estimate team needs for that year.
Respectfully, OP, I thought a VP level person will know. Why are you asking? I would be concerned if I have a VP that doesn’t know how teams or disciplines fit into an analytics practice. Regarding about selling it to clients or prospects, that part I get can be hard but the part about “supporting” or “organizing” analytics should not be hard at all.
On another note, A LOT of VPs and SVPs do not understand how it all fits or even what disciplines exists to support analytics. Multiply this across all the disciplines and this is why agencies are running themselves 6 feet into the ground.