How do your companies organize and sell in your analytics practice?

How do teams like technology, product management and project management play a supporting role?

like
Posting as :
works at
You are currently posting as works at

Respectfully, yes I understand how it can be set and is set up at my current agency but I do believe there are multiple ways to facilitate it and I always appreciate an outside perspective. Appreciate the input. As for the judgement, unsubscribe.

like

Following. Lol I don’t think there’s any easy answer for this

like

the agency I’m at is one of the better integrated ones I’ve been at. we have an SVP of analytics - he has technology, a PM, and 4 smaller analytics teams reporting in. [I lead one of the 4]. the smaller teams are grouped by client - there is some crossover as needed if we have particular skill sets, but largely it’s client driven. technology supports the 4.

selling of analytics - that’s tough. it comes from our new business team and the account leads being able to sell incremental scopes. also pricing work relative to value, not hours.

like

My organization has a structure I find to be confusing and I personally think it could use restructuring.

We divide Reporting analytics, advanced analytics, product support and development, and research in to different groups . We also have another group, which I am in, that focuses on measurement, attribution, and client leadership. It can be quite confusing who reports to who.

My group would sell in products or things like MTA models if it was a good solution to a business problem, however our tech teams are under a different umbrella entirely which can be difficult because we need to work so closely together. Project management also falls to us unless it’s something really really big, in which case we will dedicate someone to it.

My question to you as a VP is, how do you sell in scopes to the client? I feel like analytics often gets the shaft.

like

AD 1, We generally sell our analytics offering on an analytics maturity model for new business. (Reporting, Correlation, Causation, Prediction)

As for scoping work, we bill hours against core deliverables and then use that number against a value for an FTE to estimate team needs for that year.

like

Respectfully, OP, I thought a VP level person will know. Why are you asking? I would be concerned if I have a VP that doesn’t know how teams or disciplines fit into an analytics practice. Regarding about selling it to clients or prospects, that part I get can be hard but the part about “supporting” or “organizing” analytics should not be hard at all.

On another note, A LOT of VPs and SVPs do not understand how it all fits or even what disciplines exists to support analytics. Multiply this across all the disciplines and this is why agencies are running themselves 6 feet into the ground.

Related Posts

Worked until 2am on various projects and call prep for a 10am call on to get a snarky email from a partner that I missed an email from the client with some information I needed that was sent at 3am. I give up!

likehelpful

Google hiring for Software Engineers

Post Photo

What package can I expect from Deloitte. For position of SAP BW Integrated Planning Consultant with 5 years of experience.
Current CTC 8lpa fixed and promotion is final in December from level 11 to level 10 in Accenture.

Your feedback is highly appreciated 😊

like

Anyone ever be let go from a sales position for being too honest? Apparently my employer didnt appreciate honesty and integrity

like

team, please help which country/company/job provide long term career in the IT, so much company india, have different rules, different times, have to earn future needs, past companies after years nowadays staying upto 8 years with company is not promising about project/job/tasks, even skill upgrades from field, consulting, supporting, devops, cloud etc

like

Any Chicago Senior Copywriters looking for a full time in-house position? Hit me up

like

I know this question might be too general, but usually how long it takes from just starting to look at opportunities to landing a role in industry? I started to feel strongly about quitting my current role, but am worried I would stuck here before having an opportunity lined up.

Appreciate any personal example or advice to find an exit

likefunny

Has anyone ever made the transition from FDD to private credit/direct lending? Have a job offer for an underwriting position at a private credit firm and curious if anyone could provide the pros/cons of the position/industry?

like

hiring at a great ad agency! been there 2 years and love it.

see positions below and continued in comments

Post Photo
like

Some FBers say that a manager at Deloitte (or 3 promotions after entry level) can get a GS-15 position in govt. If so, I could be a 15 at age 27. Is it really that easy to get GS-15 if I stay at D?

Moving from US to London soon. What’s the best way to carry pounds for the initial expenses before opening a local bank account? Considering Revolut card per my research so far. Any thoughts/ suggestions?

like

Has anyone quit a c level position at a startup to go to a manager position at a large company, and eventually work their way back up? I recently did this to get my work life balance back but am scared I now ruined my career trajectory…. Anyone successfully do this?

likesmart

Anyone who found that they are being discriminated when told about being pregnant and that for a project that you worked for two years and brought stability in team .....feeling just sad how people turn mean when you require most of their support

like

Deloitte 🐠es, any feedback on the Audit & Assurance division? Have an interview next week for an Assistant Manager position (any insights on comp would be super helpful, too!)

TIA!

like

Please help!! Having an offer from Cts for 12 lpa(11.5 F) in Kolkata. Another offer from Credit Suisse Pune 13.6 Lpa F. I want to understand whether I will get a project as per my tech stack in CTS. I am in favour of CTS as it's in Kolkata. My YOE - 3.6, Tech -Qlik, Sql. My main concern is proper technical exposure, I am slightly afraid that Credit Suisse might not put me into a technically challenging project Credit Suisse Cognizant

like
like

Those who went for investment banking post mba - why? And what are exit opps looking like as an IB associate?

like

Hi Fishes,

Capgemini has openings for experienced candidates in Testing-
Tosca, Selenium, Appium, ETL, Python, Performance, API, Visionplus,Test Environment Management, Test Data Management etc.

If anyone needs referral please let me know.

like

Hi,
I am looking for a job change, Please help.
Currently working with Team Mahindra as Associate Quality Manager.
Total Exp-8years+
Key Responsibilities: Client Handling, people managment, stakeholders management, handling multiple line of business, working on driving key KPI's, Woeking with Quality Tools and Lean,Kizen and other, Experience in handling Orperation as well.
Please contact on 9681237933 if any good opportunity are available.
Thanks....

like

Looking for a switch .
YOE : 3.5 years
Tech stack : Html , css , typescript, Javascript, angular 12 , SAP spartacus .
Kindly help with referral for relevant openings.
Remote preferred but not a dealbreaker.

like

More Posts

Does anyone have a good media plan template for Facebook ads (full funnel)?

like

What package should a person with 13years experience should expect if joining as a Project Manager in Infosys?

like
like

Need a referral for Ui developer (React Js). I have 3 years of experience. Can anyone please refer me

like

I’m considering moving to Australia after finishing my masters degree in Human Resource Management this summer. Do any of you know if it’s possible for at Dane to get a job within this field in Australia?

like

Londe kisi bhi post pe “corporate majdoor ho tum” ya “stop being a slave” likh ke philosopher baba wali Feel le jaate hain🙃

like

Hi Fishes,

I have joined HCL recently and allocated to a project. But I have not entered into the team. I am submitting my timesheet with non project activity. In that case, will my engagement bonus paid fully?

like

How many of you can relate to this? I used to get my butt kicked a lot by my dad growing up!!

Post Photo
likefunny

Teachers on Wednesday......

Post Photo
funnylike

I am a first time home owner, and now that I have a patio - I am finally looking to buy a grill. I have never operated a grill before - looking for recommendations on which grill to buy ( coal/ propane/ electric) and what’s easy to use! We are vegetarians, and will mainly use the grill to make paneer tikka/ grill veggies! I did my research online and the websites suggest that coal grills impart the best flavor - but I am not sure if they are easy to use! Any advice/ guidance?

like

Strong consulting background at H/S. Applied for MBB NYC internship and got only 1 interview invite (failed to convert final round). Both career center and ex-MBB classmates are shocked. Any insights why others got more interviews than me?

like

Hi. After an H1B petition is withdrawn, who receives the notice of revocation? Beneficiary or petitioner? And if the beneficiary has another approved I-797 and the notice of revocation is not received by them, does that cause issues at the border at the time of re-entry?

like
like

How many days it will take to get offer letter from Netcracker Technology after HR discussion?

like

Block play can be so creative 🙂

Post Photo
like

So stressed that throwing myself out the window actually seems like an appealing option.

like

How does different title of a previous affect background check? My employment dates, companies, work that I have done everything is in place and correctly mentioned in my resume but my title (customer success) didn’t do justice to work I did so I switched it to (Monetisation) which I actually did. How would that affect my background check?

like

Considering a move to NTT Data in a healthcare consulting role. Mixed reviews in the bowls. Major concerns are bench policy, staff aug roles, 2 week PTO, and high turnover due to job dissatisfaction. Recruiter and mgr had great things to say around growth and opportunity, which doesn’t align with feedback from the bowls or Glassdoor.
Understanding things have changed there in the last few months, I need un-biased advice from fellow fish who have recently joined or can speak to recent changes

I have 8+ YOE with a masters in Analytics, and I've managed a team within a smaller company. I recently spoke with a Facebook recruiter about a product analytics position and they said they are aiming for senior hires. They don't seem to consider me senior, but I do. Am I wrong?

like

Happy Monday! What are you thankful for?

like

Additional Posts in Data and Analytics in Advertising & Marketing

Anyone doing anything cool/exciting in the run up to the death of 3rd party cookies?

like

Jumping from marketing analytics at a well renowned agency to digital consulting. Your experience?

like

Trying to transition from hands-on analytics freelance into advising. What service or field would be best to focus on as an advisor to companies within data?

like

Why are there so few in analytics worried about Chrome removing 3p cookies? Anyone here nervous? I'm thinking of just leaving the industry. Tired of playing catch up with Google.

like

I had a data vendor/measurement rep say to me today “I’d rather work with you than against you, but I will work against you” in his sales pitch today and I’m honestly not even entirely sure what to do

likefunnyuplifting

Every 10 minutes into learning a new Machine Learning model in Python, I jump into a 30 minute rainbow six siege game. Can't help myself.

likefunny

After working for so long in this industry, working towards the skills, I am realizing the money is the only thing worth chasing because it’s all the same everywhere and you can only hope for the best

likefunny

Best new skill/language to learn to further career growth? Already have a very solid SQL base, above average Excel skills, Tableau familiarity

Following from below, what’s the worst part of the analytics team you’re on ?

like

Is 90k a year for a data science manager in a large marketing agency sound low? 3 yrs of experience, no grad degree but one of the strongest members on the team.

like

I am looking for any referral for entry level Marketing analyst/data analyst position.

I have 2 years exprience in marketing and my background is in computer information systems and Digital forensics. I recently finished data analytics course from Google. I have exprience in SQL and Google analytics.

I appreciate any help or suggestion.

like

Help please! Are my salary expectations out of line?

I have 3 YOE, offered role in slightly different domain than Im currently in...was offered 70k and was asking for 85k...they won't budge and I don't know what to do

like

Best Site for calculating engagement rate on YouTube and/or Instagram? I have found a few but curious to what the community uses? Have you found big differences between them?

like

Need to brush up on experimentation/testing for an interview....any good resources to help me out?

like

Accepted job offer starting Jan 11. Should I let my boss know now so there is more time to transition my workload/approve replacement hire? Want to leave on good terms as I may do some freelance work for them.

like

I've been interviewing candidates to join my company.

Question for this bowl: is it normal for people NOT to send thank you memos as a follow-up after the interview? I thought it was basic interview etiquette. Am I old-fashioned?

like

Is anyone looking for a entry lv data analyst in austin Texas? I recent graduated with bachelors in Econ and I have 3 months internship experience as a data analyst, plus I know python, R, SQL, excel, stata. Most companies are looking for over a year of experience so I’m having trouble.

like

What’s more of the industry standard, R or Python? And what makes you think so?

like

Any idea on the how the current salary ranges are at Delta Capita for Data Consultant in the Uk?

Delta Capita

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.