How does a holding company decide if they want to acquire an independent agency? Aside from their profit and loss statement?

like
Posting as :
works at
You are currently posting as works at

Many of the big holding companies have a bias towards digital, data driven agencies to add to their portfolios, in addition to the financials. All of the major holding companies are publically traded. Their major shareholders want to see that they are not overly indexed on "traditional" marketing and advertising and that they are buying/acquiring the assets, talent and IP for where marketing is "going" in the future. But once acquired they apply their old, out of date, top heavy (and overhead cost heavy) org model. Then everyone bails from the acquired agency and the holding company has a shell of the thing they bought. But they are okay with that because they were able to satisfy the shareholders for awhile.

like

Clients, awards, fit with existing offerings/agencies. Maybe even who are they losing pitches to.

“Which agency can I merge with this new one hmm”

Yeah I don’t get it. They buy new agencies but merge existing good ones because they have too many agencies.

Trying to fill a gap in service offering

Related Posts

Happy Friday 🙌. Would any Bain 🐠 be willing to refer me to the London office. Currently at Accenture Strategy and more than happy to share my CV via dm. Thank you!

Bain & Company

Whoever runs @Biglawboiz is so insufferable.

likefunnyuplifting

Why is it that being an attorney is the only career where you’re not allowed to say what you do for work, just as anyone else would, without people thinking you sound braggadocious/pretentious?

like

Multiple brands in one spot. Too much or do you like seeing mashup?

like

When companies keep asking to fill same details 1000X times.

Post Photo
like

What are some smaller firms/consulting practices that would value talent from a B4? I need a change.

like

I've started taking some yoga classes and really enjoy them, but I actually have no clue what I'm doing. Does anyone have any recommendations for how to learn more about yoga moves/form?

like

Hyatt vs Marriott?

like

Hi Toronto (and GTA)

Anyone working at a MM IB firm in Washington DC? Looking for some insight. Thanks!

like

What are succinct, PC alternatives to the phrase "vulnerable populations". I know its not personallly offending an individual, but im thinking along the lines of how "homeless population" has changed to "individuals experiencing homelessness"

likehelpful

Question: I've been in quality assurance (QA) for the last 5yrs and want to pivot into healthcare. I have a Master's of Public Health but for my current job in QA I really haven't needed to use it.....what sort of healthcare jobs can I pivot into with an MPH and 5 years of quality assurance experience???

Thanks in advance for any feedback!

like

the pathway to licensure has broken me: mind, body, and spirit.

i am a poor test taker, and was diagnosed after failing the bar. i developed so many coping mechanisms to get this far undiagnosed. no wonder i have not been able to demonstrate my skills on the bar.

i moved states because abortion rights were not available in my state. i will probably lose my job because i failed again. idk where to go from here. all i know is that i don't want to keep living as a shell of my former self.

like

I teach a hybrid of face to face and virtual instruction and we have 1 hour and 10 minutes for whole group instruction. These are fifth graders. How would you use this time to maximize learning? What strategies/methods would you use for engagement and mastery?

I definitely feel like student engagement is low in the virtual realm. Any suggestions would be great.

like
like

I'm raising some pre-seed money to fund a patent application. The entire business is based on the ability to get this patent.

Saying that, I'm trying to learn about how raising money pertains to stock price. I've been learning about how to value the company based on 20x for investors, but I'm stuck at the difference between pre-seed, seed, to Series A.

Does pre-seed get bought out by seed or Series A?

Does pre-seed expect a 20x to seed and then seed 20x to Series A? Or...

like

Curious what niche fields you all are aware of. I started my practice a few months ago, focusing on business lit and transactions. I’ve had success, but I feel like I need to zero in on a specialty and direct my marketing that way. So I’m just curious what niche fields are out there. Thoughts?

like

I just received an email from the company inviting me to permanently join - currently I work as a contractor and they’re inviting to join the team - the proposal is less than I make it as a contractor ( considering that I won’t be able to do overtime - and I do a lot - I’ll make 15% less than I’m making now). Also both amounts seems low compared to the industry. Any advice? Thank you!

Any app developers here? Without trying to sound too cringe and like every other millennial... I have a great app idea! Seriously willing to put real time/money into it, but I’m a commercial litigator by day and have 0 clue where to start in this regard. Advice welcome, judgments are not. 😂

likesmartfunny

Additional Posts in Advertising

Whoooooo hoooooo market research!!!🥗🌯🧀🍗🍺🍺🍺🍸🍟🍔🌮🥃🍷🥃🍷🍪🍪🍪🍕🍕🥓🍔🥃🥃🥃🥃🍸🍸🍸🍸🍺🍸💊💊💉💃🕺🏻🚔

like

Does killing yourself working really make a difference in layoffs?

like

Trying to get a feel for OMD NY, any one have thoughts on the agency? Better or worse than other media shops? Vibe wise, salary wise, work wise?

like

Anyone who’s left New York for a job in another city- are you happier? Did you regret leaving? Please tell all.

like

We’re in such a vicious business. You give your heart & soul to an agency, a client, a brand. Then the wind changes & you’re laid off, reassigned, chewed up, spit out, on to the next. I’m tired.

like

Germany has the most powerful economy in Europe and their working day is restricted to 8 hours. Meanwhile, the myth persists in the USA that the best worker is tired, burnt-out, and overworked.

like

What happens when you get laid off? Do you get to stay until the end of the day? Do you say goodbye to people or try to leave without anyone noticing?

like

Question for Ad Managers agency side: how many clients/accounts do you typically manage? I have about 25 clients with ad management plans all of which have multiple accounts- google, FB, YouTube, LinkedIn, etc. and I am really struggling to keep up.

like

Newly laid off with little in the way of prospects due to the economy. Does anyone have advice on negotiating a severance package or hiring an employment lawyer to do so? The company I worked for have a very poor package (two months pay for 8 years of service).

like

Anyone ever billed an agency for late payments as a freelancer? Wondering how it went and about the legalities. I’ve had more than a couple of agencies be late from as little as 3 days to as far as 15 days over net30 terms. Just getting tired of it and can’t find any answers online. Thanks!

like

No one:

Absolutely no one:

Literally no one on earth:

White male in-house junior copywriter:

Post Photo
likefunny

What do you do when your partner tries to go rogue in a presentation? Trying to present something that was killed in the last round.

like

What’s your title and how many people do you manage? Does it feel like too many or could you take on more?

like

Anyone here at an embedded agency? What’s the $$ like? What’s the set up like?

like

Portfolios. Optimized for mobile or desktop viewing??

like

Bay area freelancers. How's life? Possible?

like

Thoughts on the new adidas spot from 72?

like

Do you typically get paid more as an AD or CW if you have a Master's Degree?

like

They say that smell can trigger memories, what smell triggers a fond memory for you? Smell/Memory

like

Um Kate spade? Wtf rip

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal