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How does DigitalBCG work? It seems like an umbrella term for a very siloed set of practices (TA, Digital Ventures, Gamma, Platinion) vs like a Digital McKinsey or Deloitte Digital. Correct?

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We staff together. BCG2 is not quite right. As a consultant (now PL), i have been on many mixed teams. Doesn’t matter if you are expert or not. I did a case where it was 2 traditional BCGers + 10 DV (an innovation sprint). I did a case where it was 3 traditional BCGers + 2 gamma (a pricing case). I also did a case where it was 5 traditional BCGers + 2 Platinion (Digital strategy and diagnostic).

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Thanks @BCG2, but doesn't that seem like a inconsistent way to staff? Gamma aside, DV and Platinion seem to have overlapping capabilities. Which make me wonder if it's a popularity content (like picking teams for kickball during recess) vs an understanding that BCG has one combined digital team with these capabilities.

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DV and Platinion don't really do the same work at all. There may be some very minor overlap in capabilities, but that is bound to happen when comparing any two biz units. It's not a popularity contest, aside from maybe leveraging relationships where you already have them. But someone isn't going to staff a digital strategist instead of the Enterprise architect they really need just because they like somebody better.

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Thanks @P1 and BCG2. In that case, is there a vision to break down silos to create a more unified team? I'm about to join the org and am a bit wary of the separation amongst these entities. I only see a lot of potential for friction and turf war vs collaboration beyond team designations. Also does TA the most upstream and all the other "digital" entities are downstream of them?

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