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Anyone else feel a little uneasy that the industry press is praising a CMO who fired the agency who resurrected KFC, ran one of the most brutal pitch processes in years and has immediately made the work much worse?
https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/brand-marketing/inside-kfcs-marketing-strategy-with-a-new-cmo-creative-and-media-agencies/amp/
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Can’t speak to the role, but the best PMs I’ve ever worked with were at digitas.
Agree. We have the best PMs. Smart, go-with-the-flow, know the business. They actually help things get done and don't just lurk in the corner taking notes during meetings. 🙄