How does doing media or comms planning at a full service shop compare to that of a media agency? I'm considering making the switch but am not quite sure what I would be getting myself into.

like
Posting as :
works at
You are currently posting as works at

Ask a lot and deep questions. Some full service shops put media at the very end of the process - and you are essentially second class citizens. Ask if you get to work with account, creatives and brand planning on the strategy and how the dynamics work in those relationship. The answers will be the same but read the body language and probe what they see as areas that would make those relationships work better. That answer should tell you whatever you need to know - if they tap dance you have found the issue.

I’ve worked in both situation and I personally LOVE being in an integrated setting when it works well and there is mutual respect. Amazing things can be done for your clients if the team as a whole works together. And you learn to be a stronger marketer overall - which breaks you from some bad assumptions about how media works when you understand the full picture.

In an integrated setting media is often seen as a representative of how the consumer lives and breathes - and that is a fun role beyond just straight media. Your experience at Carat should give you a good marketing language to interface with the broader team. If they wonder why you are pushing into the more connection planning roles or are confused you are even asking about that run - you’ll be an IO jockey and be fending off requests for playoff tickets for whichever team is in the playoffs that year.

like

Working in a smaller shop myself, there are pro's and con's. While you will get to work with every department you will also in most cases be picking up slack somewhere else, ie Account Management, Reporting , sometimes even activation. The other great thing is the experience - because you will be interacting with so many different roles and backgrounds you will feel growth much faster than doin comms planning in a large agency. Expect to be pulled into BD constantly.

There's a few smaller shops in the DAN network, take a look and ask to transfer.

like

I was recently on a comms pitch where it was just me and a strat planner in a room throwing ideas at each other. Ultimately it was incredibly rewarding because it forces everyone to get out of their respective mindsets for a bit and see how things come together across the board - at several points I was working on comms and he was working on media.

Also, making media and creative brief each other where necessary is painful and hilarious at first. After the first brief went out we had to have a sit down (with decks!) on how to brief each other, but after a while you get a good idea of how the other brain works.

like

I’ve done both and agree with both above. Full service gives you additional insight into creative strategy that you simply don’t have access to in a media shop so it helps you craft better plans and in some cases even affect the creative produced. But yes, you have to change your way of thinking to account for the entire creative process. In a media only shop you get used to being handed a finished product so it takes some getting used to.

like

Related Posts

J1 & J2 together make about 200k although there is no room for growth in either but WLB is amazing (< 10hrs per week). Stuck contemplating if I should abandon overemploy to chase promotions seeing that I could eventually get to my current salary with my job. Just feeling a little stuck over all. I know many consultants most likely make more. Any one else feel this way or have any thoughts? I was thinking of looking for a different J1 and slowly try to climb up if possible.

like

Need Advice on two job offers. One is in accounting advisory role at Crowe. The other is fund accounting analyst at Goldman Sachs. Comp is similar. Which one would have better exit opportunities? What one would you guys choose? Thank you guys.

likehelpful

The past few months I’ve lost ambition and motivation in my career. Have worked hard to climb my way up the corporate ladder and now report to the CEO but I feel unmotivated and have no interest in looking for a new job and working in a corporate position altogether.

like

Been at PwC for a little over 5 months and already want to leave. I'm thinking of staying until I apply for my CPA, and maybe leaving a little before a full year. Will I have a hard time finding jobs? What kind of roles would I be able to get?

like

Anyone that has jumped from TAS or Valuation to Investment Banking (or vice versa). Outside of the demanding work and hours. Are the tasks more challenging than that of TAS/Valuation?

like

Do any women here have experience in regulatory fields? I’m in finance/Ops and have been offered an opportunity in ISO quality management as a pathway towards regulatory. I’d love to understand pathing/earning potential. For context, the company is a healthtech startup post series b that provides digital therapeutics. Thanks in advance 🙏

What are some good consulting companies to apply to? As far as good work life balance, remote options, and training reimbursement. I’ve been at my current company a few years and they are very unorganized and do not offer any reimbursement towards certifications.

So I boomeranged back to PwC after 2 years away and 2 layoffs. I took a role that I knew would be a soft landing and allow me to rebuild confidence even if it wasn’t my long term ambition. Successfully rebuilt confidence and was promoted to SM within a year. But now I’m not being challenged and have that ‘grass is greener’ feeling. I feel like a hard internal pivot is going to piss people off as much as if I left to a competitor. How do I play this ?

like

Curious to get thoughts from Big 4 and BAH folks. I have a specific interest in Public Sector - better to try to move to PS within my current firm or try to move to BAH due to their PS reputation?

like

I’m interested in both ScrumMaster and Product Owner roles. I have 2.5 YOE. As a strategist, vc associate, IT business analyst 3.

I keep looking at SM and PO roles but they all mandate prior SM and PO exp. How can I make the transition?

like

When did you know you were ready for a senior leadership or an executive role?

like

What would be some other next steps as some1 who works in ad ops (as a manager). I know I can move up 2 being an Associate Director but I hear growth overall in the field is limited.

Suggestions?

Has anyone made the transition from Business Intelligence to data science or data engineering? how hard was it?

like

What the hell do litigation associates do after big law??

like

Hey everyone, I am doing a salesforce training / bootcamp with deloitte this weekend, I am in supply chain and was wondering if this is useful for me, is it an essential skill to have? Thank you

like

I am being paid 22 LPA with 11 YOE. I recently switch but I had a feeling that it is still too less as per market .
I make around 1.25 after showing all investments.

Now, I am getting calls from other co for same role, location. Shall I stay here and learn to grow or start thinking and preparing for a switch?

Pls suggest - project manager role

like

Does anyone feel like going into internal audit has pigeonholed them in IA? Trying to decide to leave public for IA but I would like the option to go back to an accounting role if I want.

like
like

Is it a good time to switch jobs

like

More Posts

Hi All, What would be the approx ctc in optum for product owner with 6 years experience.

like
like

I don't see dead people, but I'm always talking to ghosts.

likesmartfunny

I’ve been in the HVAC industry for 11 years with 10 of those in the field as a technician. As a technician I was considered very capable and was always considered one of the best where ever I worked. I’ve moved on to sales and currently work inside sales at a manufacturer rep. I’m still searching for the outside sales role that I want but I keep running into the “I lack outside sales experience”. How did you get into outside sales? Any tips on how I can break into it Thanks for the help

like

Hello. I was wondering if anyone on here works in FP&A teams and would be open to connecting. I have friends in other parts of Google that have referred me for a few roles but I’d love to learn more about the different finance areas so I can be more targeted in my applications. I have interviewed for two different roles now, one went to on-site and I was told they chose an internal candidate. Any help is appreciated. Thanks.

like

Looking for a referral to TripAdvisor for a product design position! Happy to share more background over email or DM :)

like

Can you please help me choose between these 2 offers?
1. Indium- 16 base+2JB(no variable) Have to work as data engineer contractor in uber india but with what the HM explained, it sounds like support role.

2. Swiggy- 16.5 fixed (no variable) Business Analyst

like

What is a typical FB interview process?

like

Thoughts on Data Governance role? Considering current & future demand and growth opportunities?

like

I currently work in Private (GA) Aviation & have for some time (about 12 years) I’m currently making the switch to the Department of Aviation and am unsure if I should ditch my current job (in private) and go full force with the DOA & embrace this new opportunity educationally and gather as much experience as I can or keep both jobs even though I’d be working 80hr weeks.. I love the private world but am really ready to move up. I don’t know what I should do. Any suggestions?

like

Wanting to switch to B4 within IT M&A. I’ve been on one divestiture project as a PM and my background is GRC/IT audit. Studying now for AWS cert. Any chance on this or is mba my only option?

like

Started going back into office full time from this week. I've realized all the higher ups who think this is an awesome idea are all extroverts. Do you think they realize how EXHAUSTING it is being an introvert and having to be around 150 other people for 8+ hours a day? I'm absolutely knackered when I get home and need to use the entire weekend to recover from The People.

like

In my employee contract, there's a section which mentions that I can't provide software dev services while being an employee in that company.

I know it's an odd question but, is there still a way to provide services legally? Freelance or a solo agency?

like

Does anyone have any prayer requests?

like

Will I get QVA for July-Sep qtr in my FNF if my LWD is 28th Nov in TCS. Generally it is paid on 30th Nov. Any TCS folks who recently got QVA in thier FnF can help.

like

Comments are wild😂

She’s apparently trending on Reddit

Post Photo
funnylike

I am joined in IBM 2months back ..now i am getting offer from product company with 30% hike .. whether my notice period is 90 days .. or i am not yet confirmation from IBM . kindly help me on this . In probation period my notice period is 30 days in offer letter

like

Anyone know anything about Johns Hopkins Engineering for Professionals grad programs? Do they carry the same weight as a normal grad program?

What are the best tech recruiting job boards? Am I an amateur for attempting tech recruiting on LinkedIn?

like

Additional Posts in Media Wizards

Is anyone aware of a third party reach/frequency measurement provider that can incorporate terrestrial radio in addition to TV and digital? I only have experience with digital and digital + TV.

like

Anyone have any experience with TVAdSync? How do they compare to SambaTV, Alphonso, DataXu? Appreciate any insights!

Have a few planner positions open for a couple of award winning, top accounts in LA. These are not entertainment accounts.

Looking for top talent to work with some really smart people.

like

How did you know you were ready for a Supervisor position?

Does anyone here use Marin to manage their Amazon search ads? Wondering if they offer day parting functionality.

Does anyone know the budget for Anytime Fitness / Self Esteem Brands?

What are they like?

like

Whats the best way to balance out diversifying your skill set so that you’re more valuable later in your career but also maintaining a decent salary ? I’ve been doing social buying for 3 years which but I feel there’s not much else for me to learn and I don’t want to be a one trick pony. The other aspect is that it’s obviously easier to get raises and jobs when you specialize in something. Help!

likehelpful

Hey Wizards- do you have any resources that you rely on to pull estimated paid social media spend for competitors?

like

I’m literally drowning in work. So tired. Not enough hours in the day. Leadership is great and I know they’re looking diligently for new hires but I’m not sure how long I can do this.

like

Anyone working on Programmatic Buying as their sole responsibility? If so...where do I find these heroes?

like

Whelp, GroupM just suspended 401K matching, from May 1st till the end of the year...

Post Photo
like

Does anyone know of a third party tool that allows you to summarize / analyze Amazon reviews?

Anyone know the bombora e-mail format?

Anyone find up fronts helpful? We commit to stuff no one wants - it impacts our performance, eats up our budgets, and doesn’t “get” us anything besides a discount. Is it just that we don’t do it well?

like

Was wondering how the media landscape would look like after COVID-19 crisis / lockdown is lifted. Personally, I think digital will be stronger while TV viewership will go back to normal. Any thoughts?

like

Hello everyone! Welcome to the Media Wizards bowl! I’d love to know what you’d like to see out of this bowl - what topics of discussion do you want highlighted?

like

I’m interested in research and consumer insights. Are they’re positions in media agencies that are like that? Or would I have to go to a dedicated research firm

like

R-O-A-S or ROH-AZ?

likefunny

Curious about the COR VID situation on digital media plans and budgets. What are clients telling the media partners so far?

like