Advertising

How does Geico pay for all those movie quality productions if it’s making you save 15% or more?

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If you’re Gieco, you make expensive commercials. It’s what you do.

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Because it only takes 15 minutes.

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...how is Walmart the biggest company on the planet when they have the lowest prices?

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Because also like geico: when you bundle, you save.

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Shorty bought geico with yo money

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investing that spread is where they make the real cheddar.

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Also they sit on boards of cash from insurance premiums and make money off the spread (difference between investment returns and what they have to pay out in claims). That’s the real money maker

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No agents. It’s a more efficient business model, which lets them invest roughly twice as much as other giant insurance companies .

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They’re smart about their media placements too, they don’t promote to just promote. They use it to test creative, and let the best creative win. Overall use their money more effectively .

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Volume

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Directors and production companies want to work with the Martin agency and Geico since their work is so good so they charge them less

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Does a thread in fishbowl mean Geico just went viral?

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Umm they spend well over a billion dollars in media $ every year. The money they spend making spots is like 1% of that. You just captured why our margins are shrinking.

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Geico is the #1 automotive insurer in profit because of the advertising. They’re also the worst to deal with because they do everything they can not to pay their own clients — saving even more money

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The math in your statement makes no sense. Discount=more customers=bigger budgets?

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Also, 15 minutes COULD save you 15% OR MORE is saying “your savings could be more or less than 15%. They could be any number, really."

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^Topical!

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Because it will raise those rates $170 a month after 6 months...

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I love “Customers who switched saved $X / X%” ads. It’s not “people who got a quote” it’s “people who got a quote that was good enough to switch”. The number is just the breaking point at which people switch

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