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"post_content": "How does one get into product marketing? \n\nFeels like a lot of the same work we do in brand strategy, but I can’t get any traction.",
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Try B tier tech. The burnout rate for tech PMMs is phenomenal (which makes it easier to get in) but once you have experience you can go somewhere else.
Can confirm PMM at tech can be awful, especially if the company isn’t marketing led. Most places believe marketing is a viral video away from unicorn status regardless of the state of the product and sometimes will go so far as to tell you to market something you don’t even have.
I only have the tech perspective, but PMM was born from product management. It’s the market research / client requirements / messaging / strategy / release management side of product. I would think that a strategy background would be a significant asset. Pragmatic Marketing has excellent curriculum and resources for PMM/PM. you might want to take a look and see how to emphasize your skills and tune your resume to PMM needs.
I wonder about this too. My background is CPG brand management and Product Marketing seems like CPG innovation...but constant innovation and on steroids. Lol.
I started off in product management/development and recently moved to the brand marketing side. I agree there is a lot of overlap, but I think the biggest part of the product side is understanding the timeline and series of events that are needed to bring a product or service to market. I worked super closely with our project management team and engineers, so having any experience with supply chain, program/project management, and even the sales team (for pricing, customer strategy) is helpful.
Thanks for the insight. I’m a very cross functional marketer in general but have no product-focused experience specifically. I’m just wondering about what a PMM role might be like and what a transition might require.
I’ve wondered about that too - but I’m a marketing director looking to pivot into a PMM role. There’s so much overlap but I’ve wondered if I need to take any specific courses or training etc to get a foot in the door.
A good product marketer is basically 90% pulling data from the rights places, having a good eye jn the industry and 5% gut feeling. A good transition would be getting familiar first with the processes followed at your current job and then switching knowing the ropes