{ "media_type": "text", "post_content": "How does one get into product marketing? \n\nFeels like a lot of the same work we do in brand strategy, but I can’t get any traction.", "post_id": "61dc85f68d04e8003b74a2be", "reply_count": 13, "vote_count": 8, "bowl_id": "5d2771fa908b0d001ba3c77a", "bowl_name": "Brand Side", "feed_type": "bowl" }

How does one get into product marketing? Feels like a lot of the same work we do in brand strategy, but I can’t get any traction.

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Try B tier tech. The burnout rate for tech PMMs is phenomenal (which makes it easier to get in) but once you have experience you can go somewhere else.

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Can confirm PMM at tech can be awful, especially if the company isn’t marketing led. Most places believe marketing is a viral video away from unicorn status regardless of the state of the product and sometimes will go so far as to tell you to market something you don’t even have.

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I only have the tech perspective, but PMM was born from product management. It’s the market research / client requirements / messaging / strategy / release management side of product. I would think that a strategy background would be a significant asset. Pragmatic Marketing has excellent curriculum and resources for PMM/PM. you might want to take a look and see how to emphasize your skills and tune your resume to PMM needs.

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I wonder about this too. My background is CPG brand management and Product Marketing seems like CPG innovation...but constant innovation and on steroids. Lol.

funny

I started off in product management/development and recently moved to the brand marketing side. I agree there is a lot of overlap, but I think the biggest part of the product side is understanding the timeline and series of events that are needed to bring a product or service to market. I worked super closely with our project management team and engineers, so having any experience with supply chain, program/project management, and even the sales team (for pricing, customer strategy) is helpful.

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Thanks for the insight. I’m a very cross functional marketer in general but have no product-focused experience specifically. I’m just wondering about what a PMM role might be like and what a transition might require.

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I’ve wondered about that too - but I’m a marketing director looking to pivot into a PMM role. There’s so much overlap but I’ve wondered if I need to take any specific courses or training etc to get a foot in the door.

A good product marketer is basically 90% pulling data from the rights places, having a good eye jn the industry and 5% gut feeling. A good transition would be getting familiar first with the processes followed at your current job and then switching knowing the ropes

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Additional Posts

Ahh it is posting but into middle of feed as opposed to top.

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Beyond 2 lines the text in each post card is cut off. I wonder how many lines in the comment section?

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Yeah you're right. It cuts after two lines instead of expanding.

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Bbdjdndjdjgsjdjcbbdbxndbdbcghsbxhdbdbbxbbdbdbbdbdhxhdbbdbxjdbxbhebsbxb dbdbdbd Bebe the. Dbdbdbd sehsbevshdvhdbdbdbdbdd dbhsbvdbdvdvdbvduchhcbd dbhsbvdbdvdvdbvduchhcbd and I have love you so too but I

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Still not seeing location in the post window when turning it off.

Where is a new build???

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Spot check. Is this even English?... "Scope out the genesis of the project"

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When it's your second day on the project and you already get screamed at for trying to be helpful

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Must be nice to be able to go home on Thursdays... - Sincerely, M-F travelers 💔

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First week on the project and I find out the client office's zip code boasts the most murders per capita. Lovely.

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What's the max compensation you got for finding a bug (cockroach, etc.) in your room?

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Tomorrow, tomorrow—I love ya, tomorrow. You're only a daaaayyyy aaaaaaaaawaaaayyyyy

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Last time you thought you were going to get fired?

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Favorite drink in the plane. Go!

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What do you look for in a hotel? Brand loyalty? Workout facilities? Solid restaurant options? Cute receptionists?

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I wasn't born yesterday. If your face takes up 98% of the screen on Tinder I am instantly swiping left

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When Target Pharmacy can't keep up with your travel schedule... #transferontransfer

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Friday is a day that we use to make up for all the bullshit and games we have to play during the week. #earnedit

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Have finally gotten past the mindset of wanting to order the most expensive dish just because I can expense it.

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