How does one transition from planning to a more integrated planning/buying role? I'm still pretty junior with only 1.5 years in the game and my experience is only in planning. (Cont.)

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Seeking buying experience is smart. It definitely will help you become a better planner. That said, two things most planners are also buyers when it comes to digital unless it’s a really big piece of business where it makes more sense to have a portfolio approach to digital you’ll naturally take part in the RFP process anyway so no need for too much extra work there. Prisma skills will be helpful but aside from knowing how to execute plans, the majority of what you need learn lives outside the platform. If content is what interests you, check internally to see if you have either a publishing person/team and/or with your creative team the bulk of the content work will fall on them with you as the guide. If you have a strat/planning discipline check there too, content must align with branding so they can help guide you as well.

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As a young planner take on the challenge. It will help you learn and understand various angles of decision making process. Even if you end up in planning, buying is an important skill. It’s fast paced. I’ve done both throughout various stages of my career. And, I’ve never regretted knowing a little more ;-)

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(cont.) I'm mostly interested in pursuing this route in order to have a bigger role in the RFP/content partnership process because that's what interests me the most about media. I'm doing trainings on Prisma in my spare time but I know that not having experience in buying will make it difficult for me to transition.

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