How does Samsung have their business broken up across agencies? I’ve heard several Publicis agencies involved (Leo, Publicis, BBH). Which agencies do which work? Leo Burnett BBH Global Publicis

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The one thing all creatives seem to agree on is that Samsung is the worst client.


They’re awful. Just awful.

Samsung is way beyond just smartphones, and is also a global company. Would you let a french agency that specialises in consumer tech to work on a b2b campaign in South Korea?

Ah, good point ACD1. I have to admit I have no idea.

OP, I think it’d help if you were more specific about what you’re looking for. Samsung is an enormous company that makes everything from computer chips to refrigerators. They even do a lot of work in-house. They have an enormous roster of agencies. Which LOB are you curious about? Smartphones? TVs? Do you want to know who handles their TV? Or their digital work? I don’t know any of that crap, but they’re just a couple of ideas to lead you to better answers.

I agree these are key questions. R/GA has a piece of business Smartphone related I think but it’s a huge company so narrowing down some questions would help


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