How effective are celebrity endorsements in today’s world? I wonder if there are any good numbers to either back this up or invalidate it?

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Over rated. They cost to much, when small influencers are fractions of the cost and drive engagement.

Is the goal awareness or engagement?

I mean if I were a brand I’d care if it led to more sales of a product

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I work in a start-up - and the founder keeps wanting to see design progress day by day and I feel like am rushed and not given time develop design concepts to their potential. And because of that, I am forced to show them where am at, and then they start nitpicking every little thing in the screens designed even though I myself haven't fully finalised them
And based on the comments I change directions and then they would be like oh sorry now I see what you meant then (continued in comments)

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SAC or PowerBi? And why ? Do you all see predictive analytics becoming a huge thing with integration with SAC?

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Hello Fishes,

Please refer me for the below job ID in Wipro,

Job ID: 2824301

Thanks for the help.!

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DM me for Microsoft referrals.
Points to be noted before messaging me.
: Please share a valid Job Id from the career portal.
: Please share an updated resume .
Please note I don't know about all teams here at MS so please refrain from asking to review resumes and teams here. Please do some research before you apply.
I wish you all the best !!Microsoft

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I joined Oracle in December. As a new joinee I was just given a laptop and nothing else but as far as I know new joinees get a few more things apart from laptop. Is it just me who faced this or all the new joinees during wfh have seen this?

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Anyone have any advice on how to break into customer success? I've been a BDR for over 2 years now, and I've learned a lot from that role. My next step I feel is a CSM or CSA. I am more of a farmer than a hunter and I'm very customer-centric. I find my strengths are in CS but it seems like you need experience within CS to break into CS. Any tips or referrals? Thanks!

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Hey guyss ! So I’m a freight broker for a start-up company making 50k base with a $800 bonus every month. My numbers are great , and I always hit my quotas , but I can’t help but to feel like I’m being taken advantage of. Do you guys know of any other companies that are in the same or similar industry that pays more. The benefits are more than fine but I don’t make commission and it behooves me how I make the company an extra 10-20k a week but don’t see anything off it really.

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Can anyone here give some basic insight bullet points on day to day as an area sales manager for a retail company? Or rather anyone interested in discussing their role ?

Hi,

Can anyone from DXC share me the screenshot of list of Holidays for Bangalore location. Joining DXC soon.

Thank you in advance.

When it’s rainy doing nothing always sounds like a good plan.

Post Photo
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Making new friends pool side

Post Photo
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It’s too late to do anything now, but I’m curious to see if I should’ve done anything different: accepted a position in the fall in a pretty new type of role. I couldn’t find much info on compensation and the offer seemed reasonable especially given my lack of experience so I accepted w/o negotiating. Should I have tried to get more?

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Attending a virtual career fair for the first time. Interested in some of the companies attending for roles not mentioned or listed in the fair. Is there any way to pivot the interaction into mentioning that? Also, any tips and advice would be greatly appreciated!

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I graduated from a coding bootcamp last October and I’ve been looking for a job ever since. No matter how many applications I put up, I’ve yet to get a job. I practice my coding, I work on side projects, I even practice LeetCode questions. What is it that someone in my situation should do, so that they can get their foot in the door for an Engineering role?

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I’m an intern at KPMG and planning to get into cyber security consulting and was wandering which big4 is better for cyber security consulting

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Hi! I am currently exploring new job opportunities and have found interest in roles at two companies. I have reached out to several different folks, but have not heard back. If possible, can anyone provide a referral to American Express and NBCU? If there is anything else you need from me or have questions, let me know. Thanks so much in advance!

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Man, "What? I'm in a meeting?"
Woman, "Did you leave the refrigerator door open again?"
Man, "I can't right now I'm in a meeting, can you close it"
Woman, "Please, make sure it's shut, how many times do I have to tell you. My breast milk is in there, I'm already taking care of one child I don't need another. I'm not your mother!"
Planner,"Hey man, we wanted to tell you but I guess you couldn't hear us. Your camera was off but you weren't on mute.'

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Hi,
In Wipro employee separation portal HR name is not showing it was showing before.

I have recently resigned, will it cause any problems?

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Additional Posts in Strategy & Planning

My agency just implemented ‘quick starts’ on campaigns, meaning we basically forgo strategy and briefs and go straight to brainstorming ideas. How redundant has our planning department just become?

likefunny

Most brutal positioning stories?

Nearing the finish line for one of the larger accounts at our agency and am beyond emotionally exhausted.

(Strategic/brand planning) Making the move from Associate Director to Director: what do you consider the major differences between the two posts? Responsibilities, expectations, qualifications, etc.

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Senior strategists, how much are you making? Or, other folks, what’s the salary band for senior strats at your agency?

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Do most agencies have a competitive tracking tool to pull creative?

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Anybody know where I can find benchmarks for contest entry/redemption rates? Looking to establish KPIs for an on-pack retail promo.

How often do you have downtime at work? My projects come in hot and then quiet, sometimes for weeks. I keep myself occupied but was wondering if that’s standard for this industry.

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What tools are you using to get audience insights? I.e. the ask suzy, pollfish types. Any other ones?

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What are you guys seeing as great, innovative work in the beer category? Any recent campaigns stood out as being effective, cultural relevant, punch above its weight or strong on consumer insights?

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Serious question, please answer objectively. Are your sales teams all a nightmare to work with? I think we all understand that sales teams can be pushy (it’s their job to be that way with clients), but I get consistent feedback from my operations teams that sales is aggressive and disrespectful.

Is it just my company or is it like this everywhere?

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In your current agency, who owns brand strategy implementation and brand experience across channels (storytelling [communication goals & brand narrative], brand content recommendations, tactic ideation and approach, user experience, etc.)?

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After 12+ years in FTE roles both agency and brand side in strategy/brand marketing/social strat roles. Thinking about taking it freelance. But I’ve never done freelance or consulting before - ever. Would love to connect with someone who’s done this (or does it on the side) - would anyone be open to do a Zoom call with me to answer questions/give me advice? As a token of my appreciation, I’d send you a Drizly (or Seamless, DoorDash, or UberEats) gift card so we could make it a happy hour!

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Advice for new strategists on things to do in your free time that will make you smarter/better/more valuable/ etc. ??

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Need a good vendor for testing design, specifically new logo and brand systems. Still iffy on if it’ll be qual or quant. Anyone you ❤️?

likesmart

I’d like to transition out of the agency world, and am looking for inspiration. Any former ad strategists that found applicable use of their skills in other industries?

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What’s a recent ad that you would’ve done differently?

likehelpful

Copywriter very interested in leaning more into strategy. Any recs for learning sources, podcasts, online courses, etc.? (Beyond connecting with my strat department)

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I feel I am not talking enough or not asking enough questions during meetings and internal meeting and have a feeling it’s going to come up. Sometimes I honestly just have nothing to say but agree. How can I compact this? 

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Can you be a brand strategist and hate competitive reviews? Today’s philosophical pondering

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