{ "media_type": "text", "post_content": "How effective are TV commercials these days? Are they worth the effort (agency costs + production cost + media expense + wages of everyone involved)", "post_id": "59e247afe75752001760c4c7", "reply_count": 6, "vote_count": 0, "bowl_id": "58f82520c1ca28001625db4a", "bowl_name": "Data and Analytics in Advertising & Marketing" }

How effective are TV commercials these days? Are they worth the effort (agency costs + production cost + media expense + wages of everyone involved)

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Depends on the purpose, audience, targeting, creative, competitive presence, etc. No single answer. All in, it matters less than they used to, but if you need to get a fairly simple idea out into the wild quickly (and can afford it), TV isn't a bad bet.

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You can do spends vs sales on a competitive set and determine whether there's an above/below market return in your category. Nielsen had some general stuff but it's hard to use that to argue for much of anything.

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I’m gonna puke if I️ see another Nielsen Brand Study

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Where can I find stats?

Brand lift study for offline exposure

depends on the demo, product, purpose, etc. hundreds of millions of dollars are spent on lead generation TV every year (just watch daytime and/or 2nd tier cable).

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