Healthcare Consultants

How good is IQvia for primary market research?

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Not as good as us ayyyyy ๐Ÿ‘๐Ÿ‘๐Ÿ‘

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Not good enough to leave ZS, that's for damn sure.

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Left ZS for IQVIA and did primary research at both. IQVIA is by far faster and higher quality in primary research. They have in-house panels of Physicians and patients, which makes the process faster and cheaper.

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Pretty poor for anything but simple ATUs / trackers.

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I left the latter for ZS prior to the acquisition by IMS. Can say from experience, not as good as ZS.

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There are two primary market research groups: Consulting Services aka IMSCG, primary market research is the most common method used; Custom Primary Intelligence aka AlphaImpactRx, which specializes in primary market research.

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