How important are awards? At mid-level, do you only consider candidates that won metal? How about hiring talent from abroad?
I could say that I have a good body of work, but just never got lucky with the award shows , and it starts to stress me out more and more

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likefunny
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Following this, before I stab myself with a pencil out of desperation.

likefunny

It is important that you have great work. If you got awards or not, maybe it’s not your fault.

There is a frase that David Lubars used to say: “Let’s do famous work.”

It’s more important the work to be famous than being awarded.

likehelpful

when it comes to hiring talent from abroad you almost need to have awards to be able to get an O-1 visa. The more awards you have the more ammunition you give your immigration lawyer to make a case for you. Work visas get denied all the time, but if you have awards it makes it easier.

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Our only weapon. Yet people judge those of us who want “awards” but not understand our situation for wanting so.

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If you want to join an agency that wins and cares about awards, then you need the awards for entry. As simple as that. It all depends on the type of culture you’re after.

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Awards don't matter. It's a recruitment ploy to attract young creatives into accepting low salaries. Do the best work. If someone wants to give you a shiny paperweight more power to you. There are a ton of campaigns that won awards that are derivative.

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These conversations frustrate me (and it’s not the fault of creative professionals wanting to do great work- it’s a problem with agency culture in general) because even though I came from the agency side at high-awards places like Riney (back in the day) and TBWA, and have deep respect for the value of powerful creative work, as a brand leader, what I really care about is, “Did it help me grow my business?” Because I’ve also seen a ton of highly creative work that was impressive in its own right, but failed to do that. I know that means the work must be creative AND effective, but the obsession over awards that are disconnected from results are just one of the challenges and disconnects stressing agency-client relationships right now. Show me an armload of Effies - which tend to be both highly creative AND aligned with moving a business, and now we’re talking.

We understand that there is a problem. But there are some amazing ideas, very well supported by strategy, and still brand managers are afraid of them.

Brand managers have to understand that we need to grab the consumers interest first. Most of ads talk to no one these days.

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