How in the world do I get from brand strategy agency side to brand marketing on the client side?

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I went from agency strategy to client side brand strategy, which in the org I’m in is part of the comms department and functions like an internal/in house agency. It’s not unusual for people to transfer from comms to marketing, I knew someone from our strategy team who took a role on the marketing team and transferred internally.

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Really interested to hear more. Do you find the brand strategy tasks (e.g. developing positioning, delivering creative briefs, insight mining, discovering brand promise, shaping messaging, etc.) go away? I find that brand strategy roles are very rare client-side and they often lean into media and communications planning.

👆 this is true.

I’m still figuring it out myself, but I tailored my resume when applying to those roles to show I have experience working with highly matrixed teams and show on my projects how I lead with little direction or ambiguity. Also that I’m in the day to day with brands and highly involved in understanding their business and consumer. I’ve applied to maybe 50 jobs this year and netted out three solid interviews 🥲

Also start networking and look up keywords on LinkedIn so if a hiring team (HR, employees or hiring manager) posts something you can reach out directly with your resume.

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