How is Coinbase the most popular crypto platform when it has such a trash user interface? There is not a clear way to see the amount you invested and how much you have made or lost. I feel like they are missing a huge opportunity to gamify crypto investing. Anyone else feel the same way?

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Branding. Take it from an ad guy. Branding matters. “Coinbase” is an excellent brand name that clearly communicates to the layperson what it does. This brand hits the ground running from the get-go. Kudos to whoever thought of this name. A+ brand name. Now compare to “Kraken.” Sounds like a drug. Or a hacker’s tool. Or possibly a candy bar. Notice how the name means nothing. Doomed. D minus. “Gemini.” This name only works if you know who the Winklevoss twins are. Otherwise the name means nothing. This name will need quadruple the ad budget of Coinbase just to get the same level of recognition. C+. “Binance.” Ok this one isn’t as god-awful as Kracken, or as weak as Gemini. It kind of sounds like “finance,” which is good. I say this name is decent. Not as good as Coinbase, but I see it as a runner-up. B minus. If you don’t believe that a name is important, look up the story of Hydrox versus Oreo.

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There’s a reason they don’t do that. I think it’s the same reason they don’t issue consolidated 1099s

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@HoG. Are you using Coinbase Pro? They issued me a 1099-K last time I had to file so I used that to calculate income

McDonald’s has the most popular burger too.

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They’re not trying to be Robin Hood - most serious users of Coinbase will transfer to private wallets or Cefi that can earn interest. CB pro still has the lowest fees, and allows you to be a maker. Limit buys, stop losses, auto sell orders, etc. That’s more valuable than giving someone a page they can screenshot for message boards.

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It’s the oldest US based app and was the easiest way to buy crypto...

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True! Just need to keep in mind what Coinbase is... it’s not a true trading platform... it’s a site / app that lets you buy and sell crypto using their wallet...

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Early mover advantage

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Coinbase is by far the best platform to use in the US. It’s main interface is set up for ease of use, which is very important for crypto newbies. All the competitors are set up as exchanges and are way less trust worthy

Click “Portfolio”...

Sorry. You’re right.

Why dont people use Binance? Much better if you want to actually trade crypto and lower fee if you pay with BNB..

Binance is the most popular, at least by volume

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