Pharma and Health Advertising

How is FCB Neon different from FCB Health and A23?

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Neon and A23 were conflict shops for FCB. Then A23 became known as the edgier, hipper version of FCB. So, if the client wanted all out creative, they’d go to A23. If they wanted a more conventional team, they went with FCB. They are run by all the same people in reality. Did you notice how Neon just sort of got left out of this synopsis? Yeah, that’s Neon..

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Interesting and helpful, thank you! So would you say Neon isn’t as stable as the other two?

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No, I just have no idea what’s going on there. I know some good people there. But it hasn’t grown like the other 2 have.

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Neon’s a bit chaotic...

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Please elaborate?

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A23 is typically more creatively driven. FCBHealth is typically more account driven. Neon might be considered more PM driven. But all are Dana driven.

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smart
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What makes you say Neon is more PM driven?

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