Social Strategy

How is your social team structured on the agency side? Does it have its own role or is it part of a larger discipline, like media? Curious what’s worked for other agencies

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works at

When I was agency side, we had a digital practice that included content strategists, UX, video, design, and social

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Social buying is in the media team and strategy (new biz, creative concepting) units is in the strategy team

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