How large is the social team at your agency, and what roles do you have? How many team members on each client team? Seems social/content tends to vary the most from agency to agency.

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Content team serves all clients with about 6 people in AOR style Agency ~300 ppl. Strategists and community managers are on accounts together in addition to brand or comms planner. No one client team has more than 1 social strategist or CM and are embedded in the core team where I am

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Social is woven in with every team (strategy, creative, and media/paid social). Social people touch multiple accounts and can come up with both strategy, concepts, content, partnerships, and audience building and targeting recommendations.

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Truth. Unless you’re a social specific agency I think the days of social being siloed with its own dept and specialists are coming to a close. Currently have myself and my direct report as part of our “digital delivery team” (also includes inbound /content and SEO / PPC) in an agency of ~80 people. One or both of us will be assigned to every AOR client or we’ll come in for specific project work as needed.

Social is integrated into our Strategy group, with media stepping in for paid.

Small agency (20 ppl), Digital is part of the Creative Team with 1 person creating content and community management for all brands (about 6-7) and the director stepping in sometimes for strategies

There are five or six social strategists of varying levels / skill sets here. No social account people. No social creatives or producers. We’re1000+ people in this office. Kind of a joke.

Social is a team of three working across multiple accounts, supervisor, strategist and community manager. We also have content strategists and a dedicated social writer. Creative teams are assigned social projects and work with content strategy and social strategy on execution.

We have a social team who function as strategy/account hybrids and a social creative team that partners with them to serve all clients. Our social creative team does in house content production (Photo/video/etc). Usually about 2 creatives per client. Creatives work on 2-3 clients regularly.

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