How likely is it that an AD could ever work their way to an executive/cco role? What does it take? Might it be better to switch tracks from AD->CW ?

Say I wasn’t deterred by the hard work, sacrifice or the exemplary talent that’s required; I just want to make sure there’s even a pragmatic trajectory I should be working towards.

like
Posting as :
works at
You are currently posting as works at

there is absolutely nothing limiting you in that regard. just become as good at presenting as the CWs, and competent enough in copywriting to give directional feedback, and you’re good. it’s all about taste level and managing skills, and who you hire under you

like

Great feedback, appreciate it!

You can be a CCO or ECD with an art direction background. Any reason why you think you couldn't?

like

‘Exemplary talent’ is important of course, but think of it as entry level, what really marks people out for ECD or CCO is that they have grown a business brain. And this is something you can start doing any time. The way we’re taught and the pressure of the job tends to make creatives solely focus on our craft, our ideas and protecting the work. That’s fine when you’re in the corps, but what management are looking for is a creative leader who is great in front of clients, who can speak their language and who cares about their business (and the business of the agency). Becoming this way (few naturally are) feels very strange to most creatives - you really have to work at it. But if you want to hit those heights, I suggest you start doing it sooner rather than later. That’s the bit of being a senior creative leader that usually needs to be worked on and developed. The rest - an eye for great work, making ideas better, motivating a team will probably come naturally with experience.

like

Amen to this comment. Learning business strategy and how creative feeds and compliments that is instrumental in ascending to any executive creative role.

The trajectory of a CW or an AD making their way to ECD is the same. You first need to make it to CD, which is really where you will be assessed for traits that make a good ECD or CCO. At this point in your career just worry about the work. Make the best stuff you can. Then when you’re a CD, you need to keep doing that, but also become a leader of people. Give good and clear feedback. Articulate your point of view. And manage clients expectations and taste level. If you do all of that in some sort of harmony, you will continue to climb the ladder.

like

What/who is telling you that only CWs make the higher ranks of management?

like

good question. I’m admittedly not the best at my craft. Pretty fucking good yeah but not so blind that I don’t recognize the other ADs at my level who’s abilities far exceed mine. I’ve managed to stand out by working faster and taking on more work whenever possible. I often compensate for my perceived lack of abilities by developing knowledge within the other disciplines. I want that edge baby.

like

Love the goal setting but that’s like a JV basketball player if he can make it to the NBA...
So many jumps need to be made to even consiiider that.

Related Posts

Who’s a better paymaster - Deloitte or EY Consulting? Looking for YoY growth assuming business does equally well at both the firms. Thanks!! Looking fwd to your wisdom fellow 🐡

like

What kind of questions should I except in an interview for an e-commerce role at a beverage company? Would really appreciate any advice, currently work in sales

like
like

I’ve been with firms for 6 years. I struggle (not that I’m not intellectually capable of doing this job), I just hate the detail oriented nature of this industry. Everything gets scrutinized so carefully and most things I stayed up late for doesn’t matter.

I just got PIP talk and they are pushing me out next year. I’m kinda relieved. I want to leave law completely and be someone on the operation side. Eventually I want to be an COO.

How do I get there from here?

like

I love what I did in physiotherapy but two years into the career im struggling to see progression or long term future satisfaction. What have people shifted to from this career?

like

Can anyone explain why agencies seem to favor hiring a ton of freelance people over full time creatives? I can’t imagine it’s cheaper than paying someone a salary.

like

Can someone refer me to Management consulting/strategy role?

like

Interviewing at boomi for a enterprise AE role. What salary range should I expect?

likehelpful

Need Urgent assistance
I am planning to switch to scrum master role, recently applied to a company and cleared 2 rounds last one remaining is the domain round.
Can anyone help as in what type of questions can be asked?

Is it worth it to go back to school for a better track to a FAANG company? The division I’m currently in seems like there are no good opportunities, and I have the funds available to finish my undergraduate full time (Canada). I applied to Amazon before for a highly senior position and made it to final interview so I think I would have a better chance for a new grad type role.

like

I’ve been practicing in traditional labor for about two years now (although about a decade of labor relations experience) but I’m trying to break into employee benefits law. Unfortunately I’m not being given much experience in benefits as I’m pretty typecast as a labor atty. Any advice on how I can go about getting employee benefit experience? My long term goal is to have benefits be my main area of practice.

like

Any insight into TCS M&A group? They reached out offering $200k for an M&A specialist role and would be a significant jump from my current salary. Unsure what they do in M&A space since they focus largely on delivery vs strategy

like

Has anyone transferred to FDD in late manger years (M2/M3) from audit or accounting advisory? Has the transition been hard? Any advise would be appreciated!

like

How to get into IBM ISL from GBS

like

I was asked for a mailing address in order to get a employee referral, is that legal?
I have never been given a mailing address for a referral to a job

Anyone working in Wells Fargo know about Loudspeaker program? How that is for growth? I have a good offer from them and good hike on my current compensation but not sure about the role.
And the position of Senior Business Executive Consultant is in what hierarchy ? I have 8 years of workex (MBA).

Hi folks..i am from sales and account management experience. I am looking to move to product management and engineering in Google/ twitter/ Microsoft/meta.
What's the right steps and is it possible?

like

Hi, I wanted all your opinion I have got
offer from ADP & Thoughtworks almost
both are paying equal. Which company is
better from learning perspective, Job
security wise & benefits ? My skill set is
Automation Testing - Selenium Java.
Please let me know your inputs. Thanks in
Advance

like

Hi, everyone! I’m currently looking for a role in either Talent/Org Development, People & Culture, or DE&I based in NY or remote. I recently graduated with my MA in Industrial/Organizational Psychology and an Advanced Certificate in HR, and would love to connect. Thanks in advance.

like

I’m currently in the process of being converted from contractor to permanent. In my initial conversations I was under the impression that I was in a different pay grade and asked for a salary 25k higher than the max allotted for my position. I feel like it gave the impression that I don’t know what I’m doing. Any suggestion how I can recover from this?

like

More Posts

Hi! I am seeking for an advise, anything helps! I applied to Accenture’s entry level analyst program. I applied a few days ago (I know it’s a bit late, but the application is still open thankfully). Yesterday, I joined a resume workshop w/ an Accenture recruiter. She went through my resume and said that I have a strong one! I’ve also set up a coffee chat w/ her next week. Unfortunately, I got an email today from the system, they decided not to move forward :( Should I reach out to her abt this?

I thought I set some boundaries with my wedding since my fiancé and I are paying for everything. Now I’m getting more comments about why we didn’t invite some long lost cousin or family member… I don’t want to go bridezilla on people but I’m starting to see how it can happen 😂

like

I have a question. I have 80k in student loans. I picked the option knowing I will pay 200-300 every month for 30 years. This amount is totally doable given my salary. Why are people so opposed to this type of arrangement this is much better than paying 1-2k every month for a much shorter period.

likefunny

Hello Fishes, I am joining Capgemini UK plc soon in business transformation unit as Sr Con. How is the WLB and yearly hikes? Any cautionary measures I need to ne aware of? Appreciate your inputs.

like

I’m so glad this bowl finally exists.

like
like

Any laterals who joined TCS recently, could you please list down the series of events and the actions required from our side during the 1st one week of joining. Thanks in advance !!

like

Copywriters, what are your main responsibilities on a shoot? I haven’t worked on many and am never sure if I’m being helpful enough. I’m always ready to do rewrites on the spot if need be, but don’t know if there’s anything else I should be helping the team with on set.

like

Has anyone lost a job opportunity because your counter offer was too high?

like

Currently a big 4 consultant and got an offer from FAANG for a strategy and ops role that would bring my total comp up 60%. I’m really grateful for the offer and really excited, however, I am also interviewing with MBB. It has always been a goal of mine to work for tier 1 strategy firm as I’ve always felt on the outside looking in at big4. I feel like most exit ops from strategy would be S&O industry roles but still can’t get these MBB firms out of my mind. Am I just overthinking this?

likehelpful

Don’t bring that sneeze around me...

Post Photo
likefunny

Is it worth it to do pitch competitions, accelerators and cohorts?

like

Looking for twitter referral. Anyone can help?

Thanks

like

Which skillset has more onsite opportunities?

Current Skillset - PLSQL Developer

Hi Guyz,

I went through the entire recruitment process and got selected for IBM ISL. Now I am being told by the HR that they are unable to release offer as there is a hiring freeze.

Can any one please tell me if its correct or just an excuse not to give me offer. If its true, when will this freeze be removed?

like

Hello, for gartner in India, can anyone share the hierarchy of roles and where does principal stand in that hierarchy. What sort of experience is required for the Principal designation?

like

I have an offer for Consultant Specialist GCB5. Not sure what the role is..is it a team lead role or is it a junior role? I have 10 yoe .. is it apt? Pls help Thanks

Hi there, I'm a PM looking to apply my skills to MarTech. I have PM'd marketing projects but do not have agency experience. Any advice on how break though?

like

Laid off at PwC. It was more of a relief than anything. Anyone have any knowledge on openings at smaller (but not necessarily boutique) firms? Human Capital / Change Management related field.

like

Hi,
As of now I got into PIP so does it indirectly means that i will be fired.?

Additional Posts in Creatives

Uber Eats Wrapped. A summary of all the stress eating you did while working from home…

like

If you have previously declined an offer from an agency, how long should you wait before applying there again - if ever?

like

I’m a Sr AD about to step into an ACD role. This will be my first time being direct report to creatives and being involved in briefing process. Any tips on how to be an awesome direct report? How does a creative successfully contribute to a brief? Please, teach me your ways.

like

Recruiter reached out, I responded asking day rate.
Her: $250
Me: 👻

likefunny

Rule#34 in the Freelancers handbook: always double/even triple dip. You won’t make squat if you don’t. It’s a way to protect yourself from a ubiquitous crappy day rate.

like

Is it bad or is there a polite way to ask an agency to see their work when they haven’t updated their site for a few years, during an interview?

like

When sending a cold email to a recruiter, should you include a reason why you’re interested in the agency? Or keep it short and sweet with your book, resume and what you’re looking for?

What’s the worst review experience you’ve had?

like

Hey CDs and ACDs: when you were mids and seniors what do you wish you'd had to help you grow and get to the stage you're at now?

I'm a senior AD and all the resources out there are for juniors. I'm not sure what I need - I feel pretty confident in most areas - so maybe all I need is time to practice and get better. But is there something you did/wish you'd done to improve your abilities, develop your career path, or open your mind?

like

What we really need to know is, which clients are yet to have their brand logos dissected and distanced.

like

What are benefits of working with a content strategist on a project?

What are strong must-have traits of a good content strategist?

Trying to build a case for my agency to hire our first CS!

like

Creatives that use PowerPoint disgust me that is all have a good day.

likefunny

I hate it when I hear an AD say they "can't draw." No one is expecting a work of art, just a shitty sketch that illustrates the idea.

like

After applying to a job would you rather receive the reply below or no reply at all?

Post Photo

I’ve been in a junior role for almost a year and need to find a new job. Should I still try to find another junior role or attempt a mid-level position?

like

Junior here. How common is it to be nudged off a brief when you can't get ideas through internally? My partner and I are often put on the same briefs as more experienced (sometimes senior) teams. As a result, their work tends to make it through to the client presentation while most of ours dies somewhere along the way from CD to CCO. Is this worth worrying over?

like

Any recommendations for good improv clubs, places that teach comedy writing, or joke writing resources in general? Trying to punch myself up while we’re still WFH.

like

Can someone describe the difference between Apple in Culver vs Apple in Cupertino?
(Types of work, culture, pay, teams, etc.)

like

Does having an excellent advertising pedigree give you the right to treat people badly? Any advice on dealing with extremely rude and extremely smart strategy humans ...

like

I think creatives feel things pretty deeply. How do you emotionally regulate when something in your life is going wrong and you need to be funny to write a tv spot or something?

likehelpfulsmart

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal