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The most I had at once was 5. It’s important to know how many other team members you’ll have on each account. At smaller firms, a director could be doing a lot - or all - of the day to day and client management.
It depends on the scope of the contracts. We usually say 7 full scope retainer clients, though depending on size, it could be more and/or with some short-term project work. It would also be more if the majority of the work was being performed by other team members reporting into the Director.
I interview a lot of people from smaller agencies and find 7-8 to be pretty common.
Used to work in music and averaged 7-8 full time retainer and 3-5 short term project based.
Mentor
Which industry? In hospitality, it can go up to as many as 10
In an agency setting with clients across a myriad of industries.