How many accounts is it ideal for a director to run? Trying to figure out where the line is between Director and group director

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I don’t think it’s about the number of accounts you work on, but more about the size of revenue that you’re overseeing.

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Is it also about the number of strategists you manage too?

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I was running two accounts solo, and helping out on a third.

Our GSD was also running two accounts, with a lot of CSO support.

Our SVP GSD was running one, co-running a second in tandem with our EVP Group Director.

All accounts of equal-ish difficulty and size…Seemed bit random in my experience.

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