How many clients do you manage at once? Mostly asking from a mid, senior-level perspective but would love to hear all answers.

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10-12

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Work on ~30 at a time as a specialist

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on average 2-4 depending on allocation

30

2, but I think both clients think I’m 100% on each 😔

7 as SAE

In PR whether you are junior or a supervisor, ideally it should be no more than 4, healthiest is 2-3. And rotate them every year or two to keep learning or do small projects from time to time.

As you become more senior your role might become reduced on accounts to one that is more about strategy, reviewing work, providing counsel, etc and then you might oversee more. This usually starts at around VP level or SVP. At SVP+ you might oversee various teams leading multiple clients each so your client ownership / work could then span 10-20 even.

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